article thumbnail

Your Guide to Mastering Brand Reputation Management

InMoment XI

That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. What is Brand Reputation Management? These tools are essential for understanding how your customers are talking about your brand.

Brands 378
article thumbnail

Reinforce your brand value with a social media strategy

BirdEye

A successful strategy should define your social media goals, the methods you plan to use, and the metrics needed to measure performance over time. In this article, we’ll show you how to create an effective social media strategy that is goal-oriented, audience-focused, content driven, and measurable.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. This guide will uncover what your target audience thinks about your brand. Table of contents What is brand perception?

article thumbnail

The ultimate guide to brand salience

BirdEye

But this can change if your business actively measures brand salience and takes steps to improve it. This blog post is the ultimate guide on brand salience and helps you grow your brand by measuring this important metric. Table of contents What is brand salience? Table of contents What is brand salience?

Brands 104
article thumbnail

Kate Spade Revamps Retail Experiences to Deliver Brand Values

Beyond Philosophy

Their website claims the brand has 175 shops internationally. Consumers for the luxury brand can look forward to a change in their experience. Luxury brands, more than most, have set an expectation in the minds of their Customers, and it’s as high as the prices on the merchandise. Something else they have?

article thumbnail

7 proven ways to measure brand equity

Qualtrics

Get started today with our simple guide to measuring brand equity What is brand equity and why does it matter? The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time. This creates: A marketplace that favors the company with the strongest brand equity.

article thumbnail

Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

Understanding the way that employees are performing on the frontlines can serve as a difference maker for brands hoping to create a leading Customer Experience platform. Create a program based around eNPS, which will measure the willingness of your employees to recommend your workplace to their friends and family.