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CX Competency: Compelling Brand Values (Video)

Experience Matters

Temkin Group has found that the only path to sustainable customer experience differentiation is to build a customer-centric culture. This video provides an overview of one of those competencies, Compelling Brand Values, where the goal is to deliver on your brand promises to customers.

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What is Culture? How People Think, Believe, and Act

Experience Matters

I often say that the customer experience your organization delivers is a reflection of your culture and operating processes. To consistently differentiate your customer experience, you need to transform your culture. “Culture eats strategy for lunch” – Peter Drucker. Leaders Can Make or Break Culture Change.

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Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

If leadership is not already measuring these interactions and employees are not performing up to expectations, then your brand may have already lost a host of potential brand ambassadors. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

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Your Guide to Mastering Brand Reputation Management

InMoment XI

These guidelines serve as a roadmap for how your brand is visually and verbally presented across various channels. Employee Training: Train employees to be brand ambassadors. Ensure they understand the brand values and guidelines, especially those who interact with customers directly.

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Report: Creating and Sustaining a Customer-Centric Culture

Experience Matters

We just published a Temkin Group report, Creating and Sustaining a Customer-Centric Culture. Here’s the executive summary: Temkin Group defines culture as how employees think, believe, and act, and if an organization wants to differentiate its customer experience, it must address each one of these areas. Download report for $195.

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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

Tip #4: Strong Brand Values Are Make-or-Break. Gen Z has high standards when it comes to the brands they support, and even higher standards for the brands they work for. When looking into a possible employer, our research found that Gen Z is looking for three primary values.

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On Customer Experience, Brand Values, and a “Sense of Honour”

Maz Iqbal

The sense of honour … Continue reading On Customer Experience, Brand Values, and a “Sense of Honour”