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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. ” Brand management becomes holistic.

2018 0
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3 Ways Travel Brands Can Transform Their Loyalty Programs in Response to Covid-19

Oracle

In 2019 (try to remember), according to the World Tourism Organization , the urge to explore our planet internationally drove 1.4 To address this vacuum, leading travel brands have revamped their loyalty programs, shifting away from spend-and-get models toward personalized value-based loyalty programs. Travel loyalty reimagined.

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This is Digital, Episode 34: The Digital Stadium: How the New Fan Experience Can Drive Revenue

West Monroe

Under Don’s leadership, Satisfi Labs has seen significant growth in the sports, entertainment, and tourism sectors, receiving investment from Google, MLB, and Red Light Management. However, as fans seek more personalized connections with their favorite brands, technology plays a crucial role. Does that number shock you?

Sports 98
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Customer loyalty and brand protection define commerce in 2020

LoyaltyPlus

As markets over the world continue to bear the brunt of the coronavirus (COVID-19) pandemic, governments are having to balance the health and welfare of citizens against the very real need to keep key sectors open and do all they can to sustain ailing economies.

Loyalty 52
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Customer loyalty and brand protection define commerce in 2020

LoyaltyPlus

As markets over the world continue to bear the brunt of the coronavirus (COVID-19) pandemic, governments are having to balance the health and welfare of citizens against the very real need to keep key sectors open and do all they can to sustain ailing economies.

Loyalty 52
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How The Global Travel Industry is Planning Ahead for Crisis Recovery

NetBase

And monitoring consumer behaviors and emerging trends will show them when and where to start promoting destination travel again. Airlines, cruise ships and resorts are examining how to re-open and provide the safest experiences for consumers, by addressing their biggest concerns. The State of Travel Today.

Travel 98
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Brand Move Roundup – July 23, 2020

C Space

The Brand Move Roundup – July 23, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

2020 52