Improve Your Brand Image by… Losing Subscribers!?
Experience Investigators by 360Connext
APRIL 30, 2015
We know this technique as the peak-end rule , which not only helps retain customers after things go awry, but often has the power to forge stronger loyalty from an otherwise bad experience. Letting customers call the shots. Michaels put some real thought into this- not as an exit point, but as an important customer touchpoint.
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