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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?

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Stepping Into The Future of Retail With Foot Locker

InMoment XI

Companies that prioritise understanding and meeting customer needs stand poised to thrive in a constantly changing marketplace. Foot Locker stands out as a beacon of innovation and customer-centricity. Fueling Brand Love In today’s hypercompetitive market, brand love is the ultimate currency.

Retail 260
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The 7 habits of Companies with successful customer-centric cultures

CloudCherry

Research from Deloitte and Touche found that customer-centric companies were 60% more profitable than companies that weren’t focused on the customer. The most chosen answer, with 58% of respondents agreeing to it, was to be customer-centric. This brings us to hiring – something customer-centric brands are good at.

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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

The Benefits of Unstructured Data Analytics: From deeper customer insights and improved customer experiences to data-driven decision-making, unstructured data analytics paves the way for a transformative journey towards customer-centricity and long-term business success.

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How Prepared Are Financial Firms Feeling for Consumer Duty?

InMoment XI

This integration empowers organisations to leverage comprehensive data, driving focus and strategic changes that are aligned with evolving customer needs. Having the right experience programme in place can help build customer centricity and use it to your advantage!

Consumers 492
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Creating Customer-Centric Videos: A Step-by-Step Guide

SurveySensum

It should go beyond providing a transactional exchange and extend into creating a seamless, positive, and memorable interaction at every touchpoint. This extends to how you engage with them visually and emotionally In this case, creating customer-centric videos is an essential strategy for modern businesses.