Customers That Stick

SEPTEMBER 18, 2014

Kristen Gramigna is Chief Marketing Officer for BluePay , a credit card processing firm, and also serves on its Board of Directors. She has more than 15 years experience in the bankcard industry in direct sales, sales management and marketing. Here’s a look at how to target Millennials effectively through loyalty programs.

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Loyalty Programs Loyalty White Paper Social Media 133

BirdEye

AUGUST 7, 2023

There used to be a quick answer to “What is auto repair marketing?” Below, we delve deeper into 13 auto repair marketing strategies to boost your business. Table of contents What is auto repair marketing? Why is marketing for the auto repair business important? But now, most customers start their search online.

Sales 52

Sales Marketing Social Media Loyalty Programs 52

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omnichannel Events 49

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 72

Marketing 2023 Loyalty Consumers 72

Optimove

OCTOBER 8, 2020

As eCommerce keeps on growing, and customers keep evolving, the importance of triggered marketing, also known as realtime marketing, is at an all-time high. I recently wrote about the need to combine both realtime and batch customer data to maximize this marketing strategy’s value. Or going on other sites.

Events 52

Events Marketing Loyalty Programs Reference 52

SurveySensum

SEPTEMBER 6, 2023

In such a situation, you might have opted for a different brand, potentially missing out on a fantastic product and exceptional customer service, right? This is where brand advocacy comes into play. What is Brand Advocacy? These advocates are your brand’s enthusiastic cheerleaders, who can sway others’ decisions.

NPS 52

NPS Brands Social Media Net Promoter Score 52

Retently

APRIL 5, 2024

Because in a market brimming with choices, the way customers feel about your business can set you apart. Understanding Retail Customer Experience Customer experience in retail refers to the perception and sentiment of shoppers toward a brand throughout their journey – from the first point of contact to post-purchase interactions.

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Alida

MARCH 27, 2018

At Customers for Life, a recent Vision Critical event in Hong Kong, we immediately felt the grandeur, magnificent presence and ambience of the flagship Mandarin Oriental (MO) hotel in Central Hong Kong as soon as we stepped in. Here are some key takeaways from this exclusive event. From big data to insight.

Brands 124

Brands Hotels Rewards Programs Insurance 124

Oracle

FEBRUARY 14, 2020

Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. To retain loyal consumers, and attract consumers with similar buying habits, brands are tasked with rethinking the way that they interact with their consumers.

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Loyalty Brands Loyalty Programs Customer Journey Mapping 79

SurveySparrow

NOVEMBER 2, 2023

Sample representativeness is pivotal when it comes to market research. We will take a deeper look into its significance in market research. We will take a deeper look into its significance in market research. A representative sample mirrors the actual market, giving you insights that you can trust.

Marketing 52

Marketing Culture Insights Loyalty Programs 52

Comm100

NOVEMBER 23, 2016

So what’s the best, most direct way to show customers your commitment, and inspire loyalty in return? A solid customer loyalty program. If you want to build the loyalty program your customers deserve, this post will give you customer loyalty program ideas to turn everyday shoppers into loyal fans.

Loyalty Programs 59

Loyalty Programs Loyalty Rewards Programs Airlines 59

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Promote content created by your followers with branded hashtags.

Social Media 98

Social Media Brands Entertainment Connections 98

BirdEye

NOVEMBER 16, 2023

In the competitive lawn care and landscaping industry, effective marketing is not a choice but an absolute necessity. The right lawn care marketing strategy can help your business create lasting impressions, generate leads, nurture relationships, and build a brand in the market. How to market lawn care businesses?

Marketing 62

Marketing Social Media Advertising User Experience 62

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. These engaged customers, in turn, share their delightful experiences with friends and family, acting as brand ambassadors and attracting new customers to the coffee shop.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

CSM Magazine

AUGUST 21, 2023

Technology can also help to reduce wait times, improve order accuracy, and make it easier for customers to communicate with your brand. Use customer data to tailor your marketing messages, offer personalized recommendations, and create customized promotions and offers.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Hallmark Business Connections

FEBRUARY 23, 2021

With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands. And though direct mail marketing doesn’t provide the immediacy of digital channels, it does offer reach and engagement not often found with email.

Marketing 91

Marketing E Commerce Omnichannel E-support 91

BirdEye

APRIL 25, 2023

If so, we’ve got you covered with over 20 ideas on how to promote your business locally and make your brand the talk of the town. Referral marketing 10. Email marketing 11. Loyalty incentives programs 15. Participate in local events 17. Ask for customer reviews 8. Connect with influencers 9.

Seminar 98

Seminar Social Media Advertising Workshop 98

CSM Magazine

SEPTEMBER 18, 2018

A packed hall is a good sign for an event hosting provider, because spectators constitute a major revenue opportunity for them. According to Juniper Research , global mobile and wearable-device ticket sales are expected to reach $14 billion this year, making up 54% of total digital purchases for events and transportation.

Events 56

Events Loyalty Programs Transportation Sports 56

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more.

Technology 59

Technology Tourism Travel 2030 59

Grade.us

MAY 9, 2017

There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program. The average American household is enrolled in 29 loyalty programs as of 2015 , according to a census by Colloquy.

Loyalty Programs 38

Loyalty Programs Loyalty Rewards Programs User Experience 38

SurveySensum

AUGUST 1, 2023

Understanding what loyalty really means and how it impacts a brand’s growth is absolutely crucial in coming up with killer strategies. Loyal customers not only make frequent purchases, but they also tend to spend more, ultimately boosting a brand’s revenue and profitability. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Optimove

JUNE 22, 2023

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

Technology 52

Technology Customer Engagement Engagement Loyalty Programs 52

ReviewTrackers

MAY 8, 2017

To help your leaders and managers in your organization become CX experts, we compiled a list of customer experience conferences and events to attend this 2017. Customer Experience Conferences and Events. Session topics include marketing technology strategy, customer experience design, and data and analytics. Where: London, UK.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11

GetFeedback

JANUARY 28, 2020

Don’t fret because, in this article, you will be able to understand how brands are using social media to connect and retain customers. Implementing proper customer retention strategies can help you build solid relationships with customers who can also become your brand ambassadors. So let’s get started. What is customer retention?

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Social Media Customer Retention Customers Article 322

Happy or Not

FEBRUARY 26, 2024

Building genuine customer loyalty that keeps customers engaged and supports your marketing efforts is about the emotional connection that encourages customers to return repeatedly. By making every visit personalized, you’ll strengthen the bond with your loyal base and encourage them to become your most vocal brand ambassadors.

Loyalty 36

Loyalty Loyalty Programs Social Media Entertainment 36

SurveySensum

SEPTEMBER 21, 2023

Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. This commitment creates Apple enthusiasts, turning users into brand advocates.

Customer Retention 52

Customer Retention 2023 Loyalty Programs Travel 52

BirdEye

APRIL 20, 2023

Local lead generation advantages Targeted tactics To generate leads for local business, it’s crucial to focus on the target audience rather than a broader market. Increased visibility You can increase your online visibility by capitalizing on the power of local search engine optimization (SEO) and social media marketing.

Social Media 98

Social Media Multi-Channel Metrics Advertising 98

Currency Alliance

APRIL 23, 2019

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40

Loyalty Marketing Loyalty Programs 2011 40

inmoment

JULY 18, 2018

In my last post , I discussed the expanding role of the CMO from steward of the brand to caretaker of the end-to-end customer relationship. While this transition has been recognized by various studies, it has been especially evident in my own experience as Chief Marketing Officer at InMoment. One word: consistency.

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Loyalty Loyalty Programs Marketing 2018 40

Beyond Philosophy

APRIL 30, 2015

So now what do we do to build Customer Loyalty? Loyalty Programs Disappoint Customers. Are Loyalty cards about loyalty or just another form of offering benefits? It’s clear loyalty programs don’t always drive loyalty , however. Experiential Awards are events that make people feel special.

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Loyalty Rewards Programs Loyalty Programs 2010 117

SurveySensum

DECEMBER 22, 2022

Did you know Zara doesn’t spend a penny on marketing? Optimize your marketing efforts . Launch a customer loyalty program. VOC program lets you listen to your customers actively by sending NPS, CES, CSAT, and other surveys on multiple channels. Optimize your marketing strategies . So, what is VOC?

Customer Retention 52

Customer Retention Customer Success Loyalty Programs Social Media 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

ProProfs Chat

FEBRUARY 22, 2019

Loyal customers spend about 30% more with brands than new customers. And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Understand this, customers expect a brand to provide a delightful experience and exclusivity.

Customer Retention 82

Customer Retention Engagement Rewards Programs Loyalty Programs 82

Customer Guru

JUNE 26, 2018

Rather, it is a necessity for retail marketing today. Omnichannel experience is a revolutionary multichannel approach for marketing, selling, and serving customers in order to provide a cohesive customer experience. These days, customers love to explore and compare various products available in the market.

Omnichannel 82

Omnichannel Retail E Commerce Loyalty Programs 82

ClearAction

MAY 29, 2016

Customer Experience + Marketing: Pro’s & Con’s. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas.

Marketing 67

Marketing Customer Experience Chief Customer Officer Customer Experience Management 67

BirdEye

MAY 10, 2021

However, businesses that are able to go above and beyond customer expectations see higher loyalty , higher overall star rating, and higher revenue. To find out how multi-location businesses can delight customers consistently, we decided to sit down with Amberlee Maya , Director of Marketing at Rent King. It’s a busy job.

Customer Journey 81

Customer Journey Social Media Events Retail 81