CSM Magazine

MARCH 13, 2024

In this article, we’re going to explore how you can supercharge your branding efforts by leveraging the power of customer success management. Whether you’re a startup looking to make a splash or an established business aiming to solidify your brand presence, CSM can take you to the next level.

Customer Success 52

Customer Success Brands Management Social Media 52

ShepHyken

FEBRUARY 25, 2024

Our customer service research sponsored by RingCentral (brand new 2024 report is now out) includes a humorous stat/finding: 79% of US consumers have called customer support and been caught in the automated menu system and repeatedly screamed, “Agent” or “Representative,” and eventually hung up out of frustration. Louis Magazine (St.

2024 60

2024 Article Customer Service Average Handle Time 60

CSM Magazine

OCTOBER 4, 2023

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Sometimes creativity and partnerships with other brands can help create an enticing incentive.

Loyalty 59

Loyalty Banking Airlines Travel 59

CSM Magazine

NOVEMBER 3, 2022

Recent research shows consumers believe there is a direct correlation between contact centres and brand loyalty. In the latest State of the Contact Centre Report the vast majority of consumers (97%) and contact centre managers (98%) agree that customer service interactions have an impact on customer loyalty.

Loyalty 52

Loyalty Brands E-support Consumers 52

CSM Magazine

APRIL 19, 2021

Xpedition , the Microsoft Dynamics Gold partner and trusted solution provider to the fashion and apparel sector, is partnering with Voyado the committed CRM challenger and natural choice for retailers in the Nordics, to supply a powerful cloud-based platform that enables retailers to create strong brand loyalty. About Voyado.

Fashion 72

Fashion Loyalty Apparel 2004 72

CSM Magazine

JUNE 27, 2023

Having customers that are loyal to your brand is the dream. It makes sense then that promoting customer loyalty should be on every business’s to-do list. It makes sense then that promoting customer loyalty should be on every business’s to-do list. The best way to do this is to go where they are.

Loyalty 52

Loyalty Customer Service E Commerce Loyalty Programs 52

CSM Magazine

JANUARY 17, 2024

In today’s fiercely competitive business landscape, establishing a strong brand has become a necessity for businesses of all sizes. A powerful brand sets businesses apart, ignites customer loyalty, and significantly impacts the bottom line.

Brands 52

Brands Advertising Consumers Loyalty 52

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Points alone don’t earn much loyalty.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

TechSee

AUGUST 14, 2023

Skilled in leading high-performing teams and utilizing customer insights to drive improvements, Agnes works on unique ways to build customer loyalty through community programs and events. An experienced strategist with excellent knowledge of business management, strategy, brand, and marketing. of podcasts worldwide.

2023 207

2023 Customer Service Contact Center Customer Centricity 207

ShepHyken

AUGUST 28, 2023

My Comment: I love learning and reading articles about how iconic brands treat their customers. Brands like Amazon, Chick-fil-A, Ritz-Carlton, and others have “cracked the code” on the customer experience. This week, we start our Top Five roundup with another iconic brand to learn from, which comes from superstar Taylor Swift.

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2023 Article Customer Service Magazine 62

Michelli Experience

OCTOBER 24, 2017

“Where Has All The Loyalty Gone? A long, long time ago (20 years) in a galaxy far, far away (actually main street USA) customers were basically loyal to brands. Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. The Erosion of Loyalty. – Long Time Passing”.

Loyalty 63

Loyalty Magazine Consulting Loyalty Programs 63

Experience Investigators by 360Connext

JANUARY 21, 2015

Understanding the customer journey end-to-end helps brands innovate around the experience. For example, in the waiting area before boarding the plane in Heathrow Airport, there is a magazine and newspaper rack well-stocked with complimentary publications for passengers. I’ll miss my pre-boarding magazines!).

Customer Journey 283

Customer Journey Customer Journey Mapping Airlines Magazine 283

Second to None

OCTOBER 23, 2018

With the onslaught of fast-casual, point-and-pick pizza chains like Blaze Pizza and MOD Pizza disrupting the homeostasis of the industry, it is important that your pizza brand is observing and responding to these evolving consumer expectations.

Brands 74

Brands Measurement Magazine Customer Centricity 74

ShepHyken

DECEMBER 3, 2023

Loyalty is a Strategy, Not a Program by Kevin Susman (Total Retail) In the commercial innovation workshops I lead around the globe, there are many strategies that clients and customers want to cover. However, without fail, I always get asked what can be done to improve customer loyalty. My Comment: I’m a big fan of loyalty programs.

Article 58

Article Customer Service 2023 Loyalty Programs 58

ShepHyken

JUNE 14, 2021

MarTech Series) Harvard Business Review found that delighting your customers doesn’t build loyalty; reducing their effort—the work they must do to get their problem solved—does. Why Brands Must Embrace Personalization Before It’s Too Late by Katrina Wong. Forget Brand Loyalty. Go for brand intimacy.

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2021 Article Customer Service Retail 92

CSM Magazine

FEBRUARY 22, 2024

It fosters loyalty, promotes positive word-of-mouth, and sets a standard for your team’s approach to service. In fact, a study published in the Journal of Business Research found that emphatic behavior of employees during service interactions increases service brand satisfaction and loyalty.

Customer Service 52

Customer Service Magazine Social Media Feedback 52

CSM Magazine

SEPTEMBER 19, 2023

The Convergence of Traditional and AI-driven Strategies It’s clear that while AI is revolutionising B2B marketing, traditional strategies, like a reseller incentives programme , a customer loyalty programme, or a trade incentive programme, still hold significant value.

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B2B Marketing Brands Social Media 100

CSM Magazine

SEPTEMBER 8, 2023

In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. Gamified Loyalty Programs The world loves games, and e-commerce is no exception. Gamification is like the sprinkle of excitement atop the cake of shopping.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

CSM Magazine

JULY 10, 2023

Conversations with consumers are more than simply a way to fix problems; they’re a chance to connect with potential brand advocates. A well-written, responsive, and personalized customer service email can leave a lasting impression and cultivate customer loyalty. In turn, this help encourages them to become brand advocates.

Loyalty 52

Loyalty Customer Service Communication Customer Relationships 52

CSM Magazine

NOVEMBER 25, 2021

It takes a lot to earn your client’s trust and loyalty, so once you bring them into your company’s ecosystem, the last thing you want is to see all your efforts go to waste. Some entrepreneurs emphasize the clients’ first experience with the brand, so they feel as encouraged to come back as possible. Don’t Forget About Referrals.

Loyalty 52

Loyalty Rewards Programs Reference Social Media 52

CSM Magazine

AUGUST 14, 2020

In today’s irregular world you need to make sure your customers are loyal to your brand. In the regular world, obtaining customer loyalty is an important goal for any business to achieve. You need to focus on your customer retention strategy and make sure your customers are loyal to your brand! C losed feedback loops.

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Loyalty Customer Retention Feedback Sales 85

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. Technology can also help to reduce wait times, improve order accuracy, and make it easier for customers to communicate with your brand.

Retail 52

Retail Customer Engagement Engagement Social Media 52

CSM Magazine

JUNE 2, 2021

The Loyalty People has today announced the appointment of loyalty innovator Tom Peace as the company’s new Managing Director. Tom is one of the loyalty industry’s most respected experts, with over 15 years’ experience in analytics and customer engagement roles at the likes of IRI, Aimia, Reward Insight and Collinson.

Loyalty 52

Loyalty White Paper Travel Fashion 52

ShepHyken

APRIL 25, 2022

Top 10 Signs Your Loyalty Program Needs Rehab by Dan Jurek. CustomerThink) Customer loyalty best practices constantly evolve. Consider these top 10 signs your brand’s loyalty program needs revision—plus some ideas about how to get it done. If you have a loyalty program, you will enjoy this list. Customer Loyalty.

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Article 2022 Customer Service Loyalty Programs 64

CSM Magazine

MAY 3, 2021

The question is, though, how do you turn one-time visitors into loyal customers and brand advocates? Here are ten tips to help you get visitors to your ecommerce site to love your brand and become loyal customers. It only takes one bad experience to put a consumer off a brand for life. Be Authentic. Welcome All New Customers.

Loyalty 52

Loyalty Loyalty Programs Exceptional Customer Service Social Media 52

Experience Investigators by 360Connext

APRIL 9, 2015

When beginning an initiative to improve the customer experience, referring back to the brand promise is essential. Your brand promise is a means for setting customer expectations , but is typically written from the company perspective. How do you want customers to experience your brand? Barnes & Noble. Barnes & Noble.

Customer Focused 235

Customer Focused Multi-Channel Customer Centricity Magazine 235

CSM Magazine

AUGUST 4, 2022

Are you having a hard time getting your branding to work ? In this article, we will discuss some of the reasons why your branding may not be working and how to correct it. A branding strategy is a plan for how a company will present itself to the public. However, a branding strategy can also backfire if it is not well executed.

Brands 59

Brands Social Media Communication Culture 59

Experience Investigators by 360Connext

JUNE 22, 2015

Many C-Level executives are only seen in glossy magazine articles or posed headshots and bios on the corporate site. Help your customers see what’s next and feel involved with the brand they love. Help users find each other and support your brand. Nothing thrills a devoted customer more than being recognized for loyalty.

Social Media 233

Social Media Engagement Magazine Innovation 233

CSM Magazine

MARCH 15, 2023

Despite many documented market and economic challenges, many brands continue to invest heavily in e-commerce marketing. According to research from Google and Storyline Strategies study , 72% of consumers are more likely to be loyal to a brand if they offer a personalised experience. of those sales.

E Commerce 52

E Commerce Customer Retention Brands Retail 52

CSM Magazine

JULY 22, 2021

Today’s customers want to be spoken with and expect the brands they engage with to facilitate this conversation and engage them effectively. Branded communities step in as an effective way to get around the too-many-to-listen-too barrier. High engagement aids brand awareness and market positioning.

Brands 98

Brands Advertising B2C Leadership 98

ShepHyken

OCTOBER 21, 2022

This week, we feature an article by Eleanor Hecks , editor-in-chief of Designerly Magazine. You retain customers, increase brand loyalty and ultimately increase your bottom-line revenue. . Eleanor Hecks is the editor-in-chief of Designerly Magazine. She shares how customer experience is a valuable marketing strategy.

Marketing 71

Marketing Customer Experience Magazine Customer Centricity 71

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. Indeed, banks are mostly not pursuing this strategy. Rewards value rose 15% in Q3 2018 alone[vi].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Kustomer

MAY 18, 2022

The increased interest is warranted — Forbes contributor Kathleen Walch of Cognitive World said AI is a useful tool that’s improving customer service , enhancing customer loyalty, enabling better brand reputations and allowing customer service agents to focus on tasks of greater value that can bring companies more business.

Magazine 98

Magazine Demo Loyalty Customer Service 98

Beyond Philosophy

MAY 25, 2018

Recently, Lorraine and I re-evaluated some of our long-term subscriptions – like cable TV, magazines and travel insurance. You might expect to be rewarded for this long-term loyalty. Same thing with my renewal for The Economist magazine. Loyalty and trust are more than just a transaction. Yet it seems just the opposite.

Magazine 134

Magazine Insurance Sports Travel 134

ShepHyken

MAY 6, 2019

7 Ways to Retain Customers’ Trust and Build Up Brand Loyalty by Mike Kappel. Entrepreneur India) 70% cent of consumers expects a personalized experience from brands and a mobile app is the perfect way to personalize communications with your customers. Ratings can actually help attract good employees.

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Article 2019 Customer Service Magazine 112

CSM Magazine

SEPTEMBER 7, 2022

This has led retail brands to investigate new forms of communicating with and serving customers, notably chatbots. Provide a platform for two-way communication: once, brands communicated to customers, with little opportunity for traffic to come back the other way. That only adds to brand understanding, trust, and loyalty.

Retail 52

Retail Communication Brands 2016 52

CSM Magazine

SEPTEMBER 16, 2022

To avoid a short-term spike in profit that quickly crashes, brands must prioritise engaging with consumers in a way that earns their trust and loyalty. Investing marketing spend wisely to give customers genuine value this Black Friday is now crucial to brand survival. . Turning customers into loyal brand advocates .

Brands 52

Brands Reference Events Sales 52