Optimove

AUGUST 15, 2023

million people in the US will be using QR codes by 2025 – not bad for a technology that’s had more than its fair share of naysayers! Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52

Brands Marketing 2025 Events 52

CloudCherry

APRIL 5, 2019

Gartner reports from 2018 that 52% of marketers with CX responsibility expect their budgets to remain the same or decrease. So how do Marketers that assume CX responsibility address this with less budget without giving up important technology needed for other aspects of Marketing? Our customers are in control, not us.

Marketing 278

Marketing Customer Experience B2B Airlines 278

CSM Magazine

SEPTEMBER 19, 2023

The digitisation of marketing has ushered in an era of unprecedented possibilities. AI, with its predictive analytics, personalisation capabilities, and data processing prowess, is fundamentally reshaping the landscape of B2B marketing. Enhanced Data Analysis : B2B marketers often grapple with vast amounts of data.

B2B 100

B2B Marketing Brands Social Media 100

2020 Research

SEPTEMBER 22, 2022

Market research technology falls under the umbrella of marketing technology (MarTech). Enterprises can use research technology to collect consumer data, then turn that data into actionable insights. Continue reading as we explore four reasons why market research software is critical in a recession.

Technology 52

Technology Marketing Consumers Social Media 52

TechSee

MAY 19, 2021

Companies have invested in their customer service function to differentiate and personalize their brand and improve overall operational efficiency. New Technologies to Improve Customer Service. Let’s take a look at some of the hottest new technologies that are improving customer service this year.

2021 159

2021 Technology Customer Service Competitive Advantage 159

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 119

Marketing 2023 Loyalty Consumers 119

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

2024 119

2024 Marketing Consumers Download 119

BirdEye

NOVEMBER 21, 2023

This constant pursuit of innovation demands staying ahead of trends, adapting to evolving technologies, and ensuring the business is profitable. Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results.

Marketing 109

Marketing Social Media Advertising Workshop 109

BlueOcean

AUGUST 9, 2021

The adoption rate of new and evolving technologies accelerated at unseen speeds—resulting in 10 years’ worth of change within a mere 10 months. Contact center technologies are certainly in the mix of acceleration. We dug into their sentiments and expectations about the future of five key contact center technologies.

Contact Center 156

Contact Center Technology 2024 Healthcare 156

TechSee

FEBRUARY 2, 2022

Companies are investing in their call centers to differentiate and personalize their brand and improve overall operational efficiency. And as with most things, all roads lead to technology. . What Is Call Center Technology? Advanced call center technologies go way beyond handling incoming or outgoing calls. With 56.8%

Call Center 124

Call Center 2022 Technology Social Media 124

Optimove

JUNE 22, 2023

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

Technology 98

Technology Customer Engagement Engagement Loyalty Programs 98

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 109

Marketing Social Media Advertising Events 109

CSM Magazine

MAY 14, 2024

This programme opens CommBox’s market-leading technology to the broader customer service ecosystem, offering new revenue streams, faster time-to-value, and a more diversified client portfolio. Over 350 global brands, such as IKEA, Brinks, AIG, and Suzuki, have joined the journey towards fully autonomous communications.

Connections 52

Connections Marketing 2013 Omnichannel 52

Experience Investigators by 360Connext

MARCH 26, 2024

Unlock the future of customer experience as I, Jeannie Walters, team up with Greg Kihlström from the Agile brand to dissect the fascinating blend of strategy and technology that’s shaping how we interact with businesses today. The potential for B2B markets to embrace this trend sparks a thought-provoking discussion.

2024 178

2024 Banking Advertising ROI 178

BirdEye

JANUARY 12, 2024

While casting a wide marketing net might be tempting, often, the magic happens when targeting is razor-sharp. Hyperlocal social media marketing allows you to harness this power, turning every digital interaction into a meaningful engagement. Table of contents What is hyperlocal social media marketing?

Social Media 107

Social Media Marketing Events Advertising 107

BirdEye

OCTOBER 16, 2020

They had to find entirely new ways to function and connect with their members (as if tackling digital marketing as a small or midsize financial institution wasn’t already hard enough). If the pandemic has taught credit unions anything, it’s that marketing isn’t just about brand stewardship anymore. And at the heart of it all?

Technology 98

Technology Marketing Financial Banking 98

Team Support

JANUARY 9, 2024

Here’s a look back at how customer support technologies evolved over the last century, and a peak at where they’re going next. By the early 1970s, more call-routing systems were beginning to include ACD technology, ushering in the development of large-scale call centers. Ever wonder what customer service looked like 50 or 60 years ago?

Technology 59

Technology Call Center Social Media 2007 59

BirdEye

MARCH 4, 2024

It’s a theory that a consumer must be exposed to a brand or product seven times before purchasing. Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. How drip marketing works So, how does drip marketing work?

Marketing 109

Marketing Multi-Channel Events Demo 109

BirdEye

JANUARY 25, 2024

Reviews can also be repurposed for various channels and become one of your best marketing tools. In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. Automation allows you to set rules and let the technology do the heavy lifting. Watch the Free Demo Now.

Social Media 109

Social Media Brands Multi-Channel Demo 109

CSM Magazine

SEPTEMBER 27, 2023

Metaverse technology is increasingly becoming a way of getting things done for most businesses. The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 What is Metaverse Technology and How Has it Benefited Businesses?

Technology 59

Technology Tourism Travel 2030 59

BirdEye

DECEMBER 5, 2023

Unlike brand reputation, which focuses on a single brand, business reputation management includes everything from the quality of your services to how you treat your customers and even the values your company stands for. When you treat your customers as individuals, it really strengthens their trust and loyalty to your brand.

Brands 108

Brands Management Social Media Feedback 108

Beyond Philosophy

FEBRUARY 14, 2020

One of the other ways social media changed our lives is in how we interact with brands. Platforms like Facebook, Instagram, and Twitter gave us direct access to brands in a way we hadn’t had before. It describes how we interact with brands over several different channels in various ways, including social media.

Technology 195

Technology Social Media 2016 Interaction 195

Braze

OCTOBER 18, 2023

To help brands dig deeper into what's possible for customer engagement with the right technology at their fingertips, Braze brought together more than 70 speakers—including thought leaders, senior executives, innovative marketers, and customer engagement subject matter experts—at our annual Forge…

Customer Engagement 114

Customer Engagement Technology Engagement 2023 114

Team Support

APRIL 15, 2021

The current marketing environment has changed drastically. Hence, leading businesses are focused on using technology to humanize their labels and develop service models to withstand this ever-changing business environment. Marketing and Technology. High Touch Technology. Enhanced Customer Support. Here’s how: 1.

Technology 106

Technology Multi-Channel B2B Retail 106

Strativity

MAY 10, 2023

To kick-off the strengthened partnership, Material and Acquia will co-host a webinar on Thursday, June 8 to discuss recent work that has enabled clients to achieve improved brand consistency and campaign efficiency, ultimately leading to a higher ROI. To learn more about the partnership between Material and Acquia, please visit [link].

Technology 52

Technology Marketing 2022 2023 52

Beyond Philosophy

FEBRUARY 21, 2020

Where AI Meets CX: The Remarkable Future for Humanizing Brands. One area that we see interesting applications of AI Technology is the brand personification and social media management. Brand personification represents how the values of your brand become a persona that interacts with customers in this way.

Brands 158

Brands Social Media 2016 Interaction 158

CSM Magazine

MARCH 26, 2024

Brand identity is fundamental to success, representing how consumers perceive and experience a company. These centers, where customers engage with a company, hold significant influence over brand identity. The interactions they have with customer support agents profoundly influence their perception of the brand.

Contact Center 52

Contact Center Brands Social Media Call Center 52

BirdEye

DECEMBER 28, 2023

Geofencing marketing works similarly – It’s like setting up invisible storytelling corners around a business. This digital marketing method ensures that the right message reaches the right person at just the right spot. This digital marketing method ensures that the right message reaches the right person at just the right spot.

Marketing 57

Marketing Advertising Social Media Events 57

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. As ever, it’s worth emphasising that customers become loyal to a brand because of two things: value and/or experience.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

SurveyGizmo

NOVEMBER 4, 2021

COVID killed brand loyalty. Brand loyalty took a nosedive during the pandemic with 75% of consumers trying a new shopping behavior since COVID started. This includes trying new brands, new retailers, and new generics. But the great brand realignment isn’t over. How will we bring the mojo back in 2022? Why Loyalty Matters.

Loyalty 95

Loyalty Brands 2022 Loyalty Programs 95

BirdEye

JULY 5, 2023

And that is done with relationship marketing. This blog helps you grow your business with relationship marketing. Table of contents What is relationship marketing? Why does relationship marketing work? Why does relationship marketing work?

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

C3Centricity

APRIL 17, 2019

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours.

Marketing 79

Marketing Technology Customer Centricity 2019 79

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

Marketing 69

Marketing 2024 Social Media Download 69

Topdown

OCTOBER 5, 2016

In “ CMTO Agenda: The C-Suite's Newest Member Takes On Customer Experience ,” Sheldon Monteiro ( @sheldon_tm ), ‎senior VP and chief technology officer at SapientNitro, writes: “In today’s digital world, experience makes all the difference. The fastest-growing brands in terms of value are ‘experience brands.’

Technology 100

Technology Marketing Loyalty Brands 100