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Your Guide to Mastering Brand Reputation Management

InMoment XI

Establishing and nurturing trust requires consistent delivery on promises, transparency in communication, and a commitment to ethical business practices. Developing a robust crisis management plan that includes timely communication, genuine apologies, and proactive solutions is essential for mitigating the potential damage to your brand.

Brands 378
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. It’s up to CX leaders to clearly communicate about these connections for their organization.

ROI 260
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities.

2016 267
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Is Your Organization’s Customer Experience Success Intentional?

Experience Investigators by 360Connext

There needs to be a focus on intentional strategy, clear goals, effective communication, employee empowerment, and a commitment to continuous improvement. Without a clear understanding of what to do with the insights gathered, organizations struggle to improve the customer experience substantially.

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3 ways to score significant wins in your insight community’s first year

Alida

Innovative companies are getting huge results from their insight communities in less than one year. According to Laura-Lynn Freck, senior manager for shopper and category insights at Red Bull, getting customers and stakeholders excited is table stakes, but that’s not all. So, what’s their secret? Keep it light and fun.

Insights 100
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Strategic Insights: 7 Tips for Understanding Your Market Better

SurveySensum

This information can help businesses improve their positioning in the market and identify areas where they can gain a competitive advantage. The insights you gain from the process can lead to informed decision-making and sustainable growth. Writing down beliefs can skew your results and lead to inaccurate insights.

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Organizational Transformation

Horizon CX

Cultural Shift: Transformation involves fostering a culture of innovation, collaboration, and continuous improvement, challenging ingrained habits and orthodoxies. Agility and Adaptability: Organizations must embrace agility to navigate uncertainty and rapidly respond to market shifts, leveraging technology and data-driven insights.