XI Café Podcast, Episode 5: How New Zealand Automobile Association Uses Voice of the Customer to Optimize Engagement, Retention and Satisfaction?
InMoment XI
MARCH 7, 2023
Q: How did you get the NZAA Voice of Customer Program off the ground and what were the bumps on the way? The team knew engagement was dropping—and with membership retention as a key metric for the business, this was an important challenge to tackle. A: The team leveraged all their skill sets and adapted as they progressed.
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