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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Mastering unstructured data analytics is going to be key for any business wanting to improve the customer experience , and succeed in today’s business environment. While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data.

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Power of Customer Insights: Strategies to Increase Your Return on Investment

CSM Magazine

Understanding customer insights is essential to maximizing the return on your business investments, as expected. And in this article, we’ll explore some strategies for using customer insights to drive meaningful growth—focusing on how companies like yours can use these powerful tools to increase their ROI significantly!

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How Prepared Are Financial Firms Feeling for Consumer Duty?

InMoment XI

The panelists engaged in insightful discussions, sharing their organisational challenges and best practices, while attendees were to engage in polls aimed at answering three key questions on preparedness, challenges, and changes related to Consumer Duty. What Have Been Your Biggest Challenges in Getting Ready for Consumer Duty?

Consumers 492
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Brand Storytelling Is A Competitive Advantage

Forrester's Customer Insights

Yet, B2B marketing professionals often struggle to create compelling stories. Storytelling is an essential skill that inherently engages audiences and makes content distinctive and memorable.

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3 ways to score significant wins in your insight community’s first year

Alida

Innovative companies are getting huge results from their insight communities in less than one year. According to Laura-Lynn Freck, senior manager for shopper and category insights at Red Bull, getting customers and stakeholders excited is table stakes, but that’s not all. So, what’s their secret? Keep it light and fun.

Insights 100
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How to find your competitive advantage in times of change and uncertainty

Qualtrics

It was therefore very important for Beiersdorf to make sense of this new world by creating a baseline of changing customer behaviors and expectations, and then monitor how they change over time,” said Shameek Raj, Head of Data, Analytics & Insight - Brand & Media at Beiersdorf Australia. Priming business for the “new normal”.

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Create a culture of action in your Customer Insight Team

Peter Lavers

Whilst debating there, on the relative importance of metrics verses action, I’ve been reminded of the importance of creating a customer insight team culture which drives action. Refocus your progress updates on action taken: Regular profess update meetings or calls are a feature of most insight teams. I hope those tips help.