article thumbnail

18 inspiring brand collaborations: Real-life success stories

BirdEye

The end goal is to widen their respective customer bases by increasing awareness. They create a win-win situation, allowing both parties to connect with new audiences to grow their businesses. Thus, you gain exposure to new markets and potential customers you may not otherwise be able to reach on your own.

Brands 52
article thumbnail

The Antidote to Rising CACs is Right Under Your Nose

Optimove

More and more marketers realize that the most sustainable and least expensive growth is generated through existing customers – as opposed to spending a fortune on online advertising just to acquire new ones. In truth, it was never sustainable for B2C brands to focus solely on the growth that comes from customer acquisition.

Fashion 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Inspired Ways to Increase Customer Value

Experience Investigators by 360Connext

Recognizing your customers this way can help them feel connected early on. The 99% of your customer base is made up of the 1% of your future. Tech fashion retailer HEX has employees send hand-written thank you notes to customers, and this practice is heralded as one of the keys to their success.

article thumbnail

Evolution of Customer Experience in E-Commerce 2023

Lumoa

Customers search for easy shopping solutions on clear, engaging websites. In the past two years, we’ve seen a massive surge in online shopping, from tech products to fashion items. Companies should aim to meet their customers’ expectations by continuing to fine-tune their customer experience (CX) programs.

article thumbnail

Has Apple Lost Touch With Its Customers?

Beyond Philosophy

For years, Apple has distinguished itself as a company that knows how to build an emotional connection with its customers. Because of that connection, Apple claims legions of loyal fans. But with its recent missteps in its handling of iPhone battery issues, one has to wonder: has Apple lost touch with its customer base?

Travel 130
article thumbnail

AI in CX: How to Incorporate AI in Customer Experience to Elevate Your Business

SurveySensum

Segment Customers AI can help you deliver highly personalized customer experiences through segmentation. AI can dive deep into customer data to segment the customers based on their demographics, behavior, and preferences. Myntra Myntra is an Indian brand that is acing it with AI customer experience.

article thumbnail

Boost Growth and Lower Costs with AI and Cloud Contact Center Solutions

NICE inContact

NICE inContact recently commissioned a study by Forrester Consulting —the Total Economic Impact of NICE inContact CXone—to quantify the financial benefits and strategic value of migrating from on-premises contact center technology to its cloud customer experience platform, CXone. Unify to Deliver Immersive Customer Experiences.