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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. The problem, however, is those efforts are wasted if the new connections don’t stick. Customers expect (and deserve!) And this is about more than just customer service.

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New Study: Why Emotional Connection is Essential for Customer Loyalty

GetFeedback

According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences. But this does not need to be done on an individual level with each customer. Sustaining these connections goes both ways.

Loyalty 170
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Loyalty technology: Building connections with Salesforce and Mulesoft

PK

How does your loyalty technology hold up when creating connected experiences? Rich, consistent customer data is key to providing the types of experiences customers expect, but without the right approach […].

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Personalization In Sales Leads To Increased Loyalty and Repeat Business

Integrity Solutions

Salesforce research shows 65% of customers expect companies to adapt to their changing needs and preferences and “be that thoughtful neighbor or co-worker who brings their favorite coffee when they are having a tough week.” It’s not surprising that today’s customers are craving a more personalized experience.

Sales 107
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Great Customer Service: The Rent Paid for Loyalty

TechSee

In the world of customer loyalty, service is the currency paid. It’s a fundamental truth backed by decades of research – when mistakes happen, customers expect service providers to step up and help them make the most of their offerings.

Loyalty 124
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Why an Effortless Experience Isn’t Enough for Customer Loyalty

GetFeedback

Prior to this, we had all read the book, “ The Effortless Experience: Conquering the New Battleground for Customer Loyalty ,” and one question came out of it: Is effortless really enough? . The article states that customer delight (in other words, exceeding expectations) won’t bring customers back to your brand.

Loyalty 257
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The Tinderization of Mobile Customer Expectations

Experience Investigators by 360Connext

Tinder is spot on with their mobile customer expectations, but I think their total customer experience might need some work. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Who knows, but I can’t wait to be a part of it. Oh, and Grabble? More about Tinder.