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Just Get Started – CX Advice by Mr. William David McCann, Customer Experience Designer

Customer Guru

We are certain that this is a first step to help organizations WOW their customers and create raving fans for themselves. Mr. David has been working with and training Indian, African and multinational businesses in their mission to become customer-centric organizations since 2014. Connect with William David McCann on LinkedIn.

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Connecting With The Need To Connect: Watching People Eat Online

Michelli Experience

In his 1943 paper, “A Theory of Human Motivation”, Abraham Maslow foreshadowed a key ingredient to modern customer experience design. In essence, once you are able to meet a customers’ basic or functional need…there are higher needs you can address to drive their loyalty with your brand.

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A Customer-Centric Culture Needs a Customer-Centric Leader

Customers That Stick

What better way to start off the new year and new decade — a decade that I hope will be marked by incredible improvements in customer experience design, thinking, and execution — than by taking a look at one of the most essential ingredients of customer experience: leadership.

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Is Customer Experience Worth It? And Much How Should You Invest?

Experience Investigators by 360Connext

Customer experience is the sum of each interaction a customer has with your brand, and how they feel about it. The way to leverage this is to understand that intentional, proactive and positive customer experience design leads to real results for your organization AND your customers.

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Are you Irrational: 7 Questions to See If You Are Irrational?

Beyond Philosophy

What we need now is more action to address irrationality in Customer Experience design to include how it makes our Customers feel. For more Customer Experience concepts, register for our Advanced Customer Experience Management (CEM) Certification Course beginning on April 20th.

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How to Become a Leader in Customer Experience | Driven to Delight

Michelli Experience

In business today, it takes leadership to build a business that consistently engages customers. If customers aren’t emotionally connected to your brand, through the experiences you provide, you will be vulnerable to offers and solicitations from your competitors. Which are you? Such was the case for Mercedes-Benz!

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4 Ways to Gain Customers’ Trust in Data Security

Beyond Philosophy

Customer Experiences are a catalyst for Customer trust and loyalty. With the introduction of data mining into so many experiences, the issue of data security becomes an important aspect of your Customer Experience design. So be forthright with your Customers about how you will use data.

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