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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Is this the same as Customer Relationship Management, or CRM? It’s time to make your case. Strategy First.

ROI 260
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5 Key Learnings from Customer Experience Experts at The XI Forum Europe 2023

InMoment XI

These systems should drive tangible short- and long-term return on investment (ROI) that build an ROI-focused experience programme. By fine-tuning your strategies to cater to the specific needs and desires of your target customers, you naturally draw in the audience that matters most to your business.

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7 Key Takeaways from ‘Fortifying Customer Relationships During COVID-19’ Webinar

ChurnZero

7 Key Takeaways from ‘Fortifying Customer Relationships During COVID-19’ Webinar. During this time of economic instability, it’s critical that Customer Success teams protect and provide business continuity to their customers. It’s a new avenue for their customers to stay engaged and connected to their local community.

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Top 5 Customer Service & CX Articles for Week of October 30, 2023

ShepHyken

A Great Way to Get Your Employees to Connect With Customers by John Dijulius ( The DiJulius Group) Most people believe the customer is the one who benefits when the employee makes a personal connection. If you want to build better customer relationships, read this article! Connect with Shep on LinkedIn.

Article 65
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Make Every Day Valentine’s Day: Make Customers Fall in Love with Relevant, Timely Product Recommendations

Optimove

These magical tools help increase response rates, return on investment (ROI), customer engagement, loyalty, and retention. Key takeaways: Explore the enchanting capabilities of Opti-X , designed to ignite customers’ love and loyalty in a heartbeat.

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Segmentation and SMS: Why the Two Need to Be Hand in Hand 

Optimove

Why It Matters: Segmentation makes your messages more relevant and ensures you’re connecting with your highest-value customers at the moments they’re most likely to respond. By segmenting your audience, you can target your highest value customers — those individuals who are most likely to engage with your content and make purchases.

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Why Segmentation and SMS Need to Be Hand in Hand: Top 4 Benefits of SMS Segmentation 

Optimove

Why It Matters: SMS marketing segmentation makes your messages more relevant and ensures you’re connecting with your highest-value customers at the moments they’re most likely to respond. Using SMS targeting and focusing your efforts on this select group means you’ll minimize wastage and maximize your return on investment (ROI).