Consulting Consumers Loyalty Rewards Programs 
CSM Magazine
OCTOBER 4, 2023
Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?
Beyond Philosophy
MAY 10, 2017
If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.” As I’ll discuss later, most consumers are a lot like me.
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Joe Rawlinson
JULY 24, 2019
In this day and age, where cut-throat competition is rife, brand loyalty is as elusive as a dream. According to the American Express, nearly 50% of consumers expect a response on social media questions or complaints within an hour, with 18% expecting an immediate response. Customer Reward Programs.
Currency Alliance
JUNE 11, 2019
Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?
Second to None
APRIL 3, 2018
2] Fast-casual brands need to make sure they are churning out positive customers via these interactions, because it is an easy source of establishing loyalty. By establishing this loyalty via online interactions, your brand will be cementing its place as a significant player in the industry, especially as these avenues become more pervasive.
Experience Investigators by 360Connext
APRIL 23, 2015
I was thrilled to have the opportunity to interview Amy Jackson, Senior Director of Brand Strategy and Consumer Marketing for TripIt from Concur while I was at the South By Southwest Interactive festival in Austin, Texas back in March. I am a huge fan since it has saved me more than once. Image credit: oddsock via Creative Commons license.
ShepHyken
APRIL 20, 2020
Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. 7 Ways to Add More Value to Your Loyalty Program by Emily Rudin. They consult with you to get you the best.
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