Remove Consumers Remove Customer Expectations Remove Loyalty Programs Remove Marketing
article thumbnail

Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

In today’s cut-throat market, differentiating your brand is more important than ever. Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Market Position and Brand Analysis: How do consumers perceive your competitors?

Marketing 260
article thumbnail

5 Simple Steps Retailers Can Take to Build Stronger Relationships with Customers

InMoment XI

If you design your store to provide an appealing experience, customers will be more likely to visit your store as an activity or a destination. Customers expect stores to be well-stocked with high-quality merchandise. Sales, coupons, and promotions can also help customers feel like your brand offers a good value.

Retail 493
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Ways for Grocery Retailers to Revamp Their Loyalty Programs in 2021

Oracle

From the way consumers buy groceries to how they’re rewarded for their loyalty, the impact of shopping for essentials in a pandemic has permanently changed the grocery market. Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market.

article thumbnail

3 Ways Retailers Can Leverage Loyalty Programs for Growth

Oracle

As businesses no longer control the customer journey, they must react and adapt in real-time to the behaviors and cues that their customers are sending out. According to a recent survey by Accenture , 93% of consumers believe it’s important that every interaction they have with a brand is excellent.

article thumbnail

I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands

InMoment XI

The customer stories shared at various touch points throughout the customer journey not only capture the thoughts, feelings, and attitudes within each unique experience, but confirm the congruence—or lack thereof—between customer expectations and the reality of the experience delivered.

Brands 493
article thumbnail

How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

Happy customers are more likely to choose the same hospitality brand for future stays or visits, while also recommending the brand to others, contributing to repeat business and long-term profitability. Today’s consumers expect seamless and convenient interactions across multiple channels. Guest experience isn’t a department.

article thumbnail

Twenty Ways to Delight Your Customers: Transforming Satisfaction into Loyalty

C3Centricity

Today, most markets are saturated, and companies are fighting for the same customers. This is why organisations should no longer aim for customer satisfaction but rather delight. But how can you delight your customers so they remain loyal? It is the second most important way to delight your customers.

Loyalty 62