NetBase

MARCH 20, 2020

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing intelligence reveals all, including some options for brands to pursue.

Sports 67

Sports Advertising Social Media Consumers 67

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. Strategic Investments in Customer Experience As we often say, CX is a team sport. And the results that go with them!)

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. For example, esports are in the big leagues now.

Sports 51

Sports Entertainment Contact Center 2019 51

CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Marketing Advertising Transportation 52

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. ESPN , the leader in sports broadcasting, is another great example.

ROI 269

ROI Measurement Brands Net Promoter Score 269

Oracle

SEPTEMBER 27, 2019

From market research and original data to visuals, brands use several tools to craft messages to consumers. But too many brands talk at consumers rather than connect with them. The Fed’s efforts showcase why brands sometimes must forget about marketing and just tell an authentic story. Case in point: NBC Sports.

Engagement 63

Engagement Sports Multi-Channel Return on Investment 63

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Here’s how. Look Below the Surface. Find Your Pack Leaders.

2019 71

2019 Engagement Entertainment Sports 71

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. By understanding how and why people make purchasing decisions, you can tailor your marketing strategies and improve your chances of success.

Consumers 52

Consumers E Commerce Advertising Social Media 52

Avaya

MAY 8, 2019

On any given day, contact center agents at C3i Solutions may field inquiries regarding sports drinks, tires, or pharmaceuticals, just to name a few. In an environment driven by a continuous improvement philosophy, C3i Solutions began exploring the market for new contact center innovations.

Innovation 74

Innovation Customer Engagement Engagement Contact Center 74

Oracle

MAY 23, 2019

While on location at Oracle Modern Customer Experience 2019 in Las Vegas from March 19-21, the SmarterCX team met with Jennifer Storms, CMO & EVP at NBC Sports, who tells us about her work and discusses how data plays a role in how quickly Olympic athletes go from ordinary to extraordinary, and in a matter of minutes become household names.

Sports 40

Sports 2019 2020 Social Media 40

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports 2020 Entertainment Events 52

Kustomer

APRIL 25, 2022

More so than ever before, consumers are invested in making conscious purchase decisions, thoroughly researching the product, and receiving above and beyond customer service. In fact, among surveyed consumers, Kustomer found that 79% believe customer service is extremely important in deciding where to shop. Sales and marketing.

E Commerce 98

E Commerce E-support Net Promoter Score Sports 98

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. The result?

Entertainment 52

Entertainment Sports Financial Events 52

C Space

FEBRUARY 12, 2020

I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School. Professor of Marketing, The Wharton School. While Americus Reed II is a Professor of Marketing at The Wharton School, he also has another title: Identity Theorist. Identity loyalty really pushes marketers to think beyond repeat purchase.

Brands 52

Brands Marketing Sports Net Promoter Score 52

Optimove

MARCH 12, 2020

Are we witnessing these days the final verdict on the oldest question in marketing? Of course, though, this is far from being the only impact of the coronavirus outbreak on retail, marketing, and many other fields. Crises – like sports – don’t just build character; they reveal it. Is there actually such a thing as bad publicity?

Marketing 64

Marketing Multi-Channel Sports B2C 64

ShepHyken

APRIL 24, 2023

When companies create a mindset of scarcity with products that customers enjoy (for example, limited edition sports or movie memorabilia), they show that they truly know their customers and how to engage with them. What is the benefit of scarcity to the consumer? Does scarcity have a positive effect on businesses?

Customer Experience 62

Customer Experience Sports Customer Relationships Consumers 62

BlueOcean

DECEMBER 13, 2022

Salesforce research says consumers like us belong to 4.3 Your customers don’t view your CRM and marketing separately–they view all your communication as your brand, so it is imperative that your CRM and loyalty program are cohesive and send the same message. Gas, grocery, fashion, technology… and probably more.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

NetBase

OCTOBER 31, 2019

Capturing consumers’ attention is never easy. Social media analytics makes marketing fairly intuitive. Like creating Halloween costumes for the super loyal, and super hilarious consumers that love them. Consumers who aren’t shy about getting brand names tattooed on their bodies , for example: Halloween is for Brands That Get It.

Consumers 40

Consumers Sports Social Media Brands 40

NetBase

OCTOBER 31, 2019

Capturing consumers’ attention is never easy. Social media analytics makes marketing fairly intuitive. Like creating Halloween costumes for the super loyal, and super hilarious consumers that love them. Consumers who aren’t shy about getting brand names tattooed on their bodies , for example: Halloween is for Brands That Get It.

Consumers 40

Consumers Sports Social Media Brands 40

BirdEye

MAY 24, 2023

And we’ll share creative referral program ideas you can use as inspiration for creating your own engaging referral strategies. According to research, up to 78% of marketing experts agree word of mouth is the ultimate strategy to get more leads. Many marketers agree it’s one of the most effective ways to promote a business.

Social Media 98

Social Media Reference Sports Sales 98

transcosmos Information Systems

AUGUST 17, 2017

The business landscape is ever-evolving with the newest innovations and technologies that influence consumer needs and demands. Yes, it seems like a costly and time-consuming effort for businesses, but it’s worth it. A true omni-channel engagement experience extends beyond your brand’s universe.

Engagement 75

Engagement E Commerce Social Media Customer Experience 75

Alida

APRIL 19, 2017

America has way too many malls, and the decline is an inevitable correction of the market. Companies like Nordstrom, Walmart and Dick’s Sporting Goods actually plan to open more stores in the next 12 months. Others, like Lids Sports Group and Sally Beauty , are re-examining their loyalty programs to lure back customers to their shops.

Retail 173

Retail E Commerce Sports Fashion 173

Alida

DECEMBER 14, 2017

In a recent webinar , Darrell Beneker, director of consumer insights at Aurora Health Care, shared how the company uses ongoing insight to inform customer experience (CX) initiatives that create a seamless end-to-end patient journey. The success of Aurora Health Share has also influenced the creation of employee engagement community.

E-support 100

E-support Sports Webinar Healthcare 100

Oracle

MARCH 30, 2020

Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. ” Elmer Taboada, Marketing Manager, DaVinci Tech.

Brands 99

Brands Social Media Travel Sports 99

Optimove

SEPTEMBER 20, 2022

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

2022 52

2022 Retail Sports Events 52

QuestionPro Audience

MARCH 30, 2018

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 76

Brands Sports 2017 2016 76

LiveChat

JULY 20, 2018

When we think of content marketing, what do we think of? The average person consumes around 11.4 They’re going to consume it, so it’s up to you to give them what they seek. Content marketing is so powerful because it’s a moment when people willingly engage with your brand. Be clear about your purpose.

Loyalty 37

Loyalty Marketing Sports Apparel 37

NetBase

JUNE 5, 2020

In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. 89% of marketers are using social media to advertise. 89% of marketers are using social media to advertise. Top Shows are Shifting.

Innovation 73

Innovation Brands Social Media Advertising 73

Beyond Philosophy

FEBRUARY 17, 2020

Technology, human behavior, Customer Experience are intersecting through the use of Artificial Intelligence (AI) and taking marketing in a new direction. Messina coined the phrase Conversational Commerce in 2016 to describe all the changes happening in the way we interact with customers in the consumer marketplace.

Social Media 166

Social Media Call Center 2016 Multi-Channel 166

Kustomer

JUNE 2, 2023

WhatsApp Business allows businesses to reach consumers via messaging, and WhatsApp API is a paid-for integration for CRM that’s designed to help larger businesses achieve a similar goal. It sports a strong feature suite for businesses, who have recognized its ability to make reaching customers as easy as texting. What Is WhatsApp?

Customer Retention 91

Customer Retention Omnichannel Sports Customers 91

Oracle

JULY 19, 2018

Marketers are constantly asking themselves the same question: What makes our customers tick? Consumers now have more choice than ever before, and their expectations can appear to change on a daily basis. Smartphones have created a different kind of consumer.

2014 74

2014 Entertainment Sports Culture 74

ShepHyken

MARCH 31, 2018

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. It blurs the lines between customer service, marketing, and even sales. My friend and colleague, Jay Baer says, “Social media turns customer service into a spectator sport.” Social Proof.

Social Media 87

Social Media Customer Service Marketing Airlines 87

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

CustomerSuccessBox

JUNE 13, 2022

Customer intelligence may assist marketers in achieving a wide range of customer success objectives and activities. What options do they have, what do they want, and how should marketers or CSMs approach them to get better results? Keeping an eye on the market’s moves. Creating a devoted customer base.

Customer Success 52

Customer Success Net Promoter Score Customer Centricity Customers 52

CSM Magazine

SEPTEMBER 6, 2019

A leading customer service provider has challenged businesses in the UK to change the way they think about customer interaction, amid rising levels of consumer dissatisfaction. Consumer brand Which? Sports Direct 54%. JD Sports 56%. The best and worst performers in the retail sector. WH Smith 50%. Homebase / Bunnings 53%.

Sports 53

Sports Poor Customer Service Brands Customers 53

CSM Magazine

AUGUST 4, 2021

This and other global sporting events, such as Wimbledon and the recent European Championships have brought into sharp focus the need for media brands to evaluate their digital experiences. Consumers consistently seek out media services that offer broad ranges of shows, movies and exclusive content they can’t find anywhere else.

Brands 52

Brands Entertainment Sports Multi-Channel 52