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How Two Companies Leveraged a Customized Social Listening Solution to Gain Game-Changing Insights

InMoment XI

A consumer electronics brand who partnered with InMoment previously approached Voice of Customer by designing, distributing, and analyzing a wide range of surveys. Gensler’s customized social listening solution had a one week integration time, encompassing three data sources, 869,973 words, 30,000 travelers, and the top ten airports!

Insights 492
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“Early Summer Shopping? Sure, But We’ll Spend Less,” Consumers Say

Optimove

To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on  consumer trust ,  marketing fatigue ,  holiday shopping , and more. Let’s start with the bottom line: Most consumers, at 78%, plan to spend the same or less for summer items compared to 2022, and only 22% plan to spend more.

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Omnichannel Marketing: Why You Should Be Doing It – and Who’s Nailing It

Optimove

Today’s consumers want to interact with the brands they love 24/7; on your app, in your store, and on your social media feeds and website. And naturally, savvy marketing teams will must address these needs through a robust omnichannel strategy. Omnichannel strategy is better for your brand. The result?

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Digital Experience: Meeting Customer Expectations

InMoment XI

It sets the tone for the entire company/consumer relationship. The digital customer experience has become an essential part of the way that consumers navigate the marketplace. It is common for consumers to switch channels multiple times throughout the course of an interaction. Why is Digital Customer Experience Important?

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Difference Between Multichannel & Omnichannel Customer Support

ProProfs Chat

More than 60% of modern consumers care less. That’s why we see a constant debate on the difference between multichannel and omnichannel support online. What is omnichannel customer support? Pros & cons of omnichannel customer support. What’s best for your business: Omnichannel vs. Multichannel customer support.

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12 Tips you cannot miss if you wish to offer an omnichannel customer experience

SurveySparrow

What is Omnichannel customer experience: Omnichannel customer experience integrates text, social media, email, IMs, etc, to provide a messaging that is not only aligned but also where customers can expect the same kind of service and experience across all channels. Imagine you are a customer who wants to buy a Bluetooth speaker.

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Guest Post: How Can PR Crisis Management Shape Customer Experiences?

ShepHyken

In the digital era where customer experience is defined by a customer’s first impression of a website, interaction with a chatbot, or response to a social media remarketing advert, the opportunity stands to deliver an omnichannel customer experience. Social media is a powerful tool that can encourage customers to acknowledge a job well done.