Kerry Bodine

OCTOBER 20, 2016

The content is clearly geared for one key persona—that local adult. But I haven’t seen many that use journey maps to drive their content strategies. Next week I’ll be sitting in on Informaat ’s masterclass on Content Journeys at the Service Design Global Conference in Amsterdam. Kudos to the Exploratorium! .

Customer Journey 129

Customer Journey Customer Journey Mapping Workshop Transportation 129

Oracle

FEBRUARY 5, 2020

Here are 5 content marketing strategy tips from the marketing pros as derived from the series. Tip #1: Create episodic content. “Today’s consumers have no problem binging content for hours. However, they do have a short attention span for bad content. Creating episodic content is key.

Marketing 81

Marketing B2B Consumers Blog 81

DemandJump

MARCH 24, 2021

In today’s highly digitized world, content is truly the king of marketing. It's arguably the most effective means to drive engagement, and it also helps build an impressionable online brand presence through your website.

Marketing 105

Marketing Brands Engagement 105

DemandJump

MARCH 28, 2023

Content strategies are an important part of reaching audiences online. You have to have the special sauce of valuable content and SEO juice to rank higher on Google, but what’s the right mixture? But more on that in a bit!

Blog 98

Blog Marketing 98

Topdown

DECEMBER 16, 2016

The Gartner report, “ Content Management for the Digital Era: Rethinking Strategies Beyond 2016 ,” is a strategy planning guide for IT leaders who are responsible for defining content strategies and selecting tools for customer experience management and delivery. Shegda, Karen A.

Management 48

Management 2016 Customer Experience Management Customer Experience 48

DemandJump

AUGUST 17, 2023

More than just buzzwords or marketing-speak, the concepts of SEO and content marketing are closely intertwined. When properly implemented, SEO best practices can enhance and amplify content marketing strategies, and vice versa.

Marketing 96

Marketing Brands 96

Experience Investigators by 360Connext

MAY 7, 2024

We’re peeling back the layers of integrated strategies and customer-first culture, offering you unique perspectives that could very well shape your next move in the world of customer experience. Suraj ‘SUV’ Venkitachalam from Cisco emphasizes the untapped potential within the data we already possess.

2024 143

2024 Healthcare Culture Customer Voice 143

Topdown

DECEMBER 23, 2016

“ Content Management for the Digital Era: Rethinking Strategies Beyond 2016 ,” a report by Gartner, is a strategy planning guide for IT leaders who are responsible for defining content strategies and selecting tools for customer experience management and delivery. Shegda, Karen A. You can read about that in Part 1.

Management 48

Management 2016 Customer Experience Management Customer Experience 48

Topdown

DECEMBER 21, 2016

The Gartner report, “ Content Management for the Digital Era: Rethinking Strategies Beyond 2016 ,” is a strategy planning guide for IT leaders who are responsible for defining content strategies and selecting tools for customer experience management and delivery. Shegda, Karen A.

Management 59

Management 2016 Customer Experience Management Customer Experience 59

Topdown

NOVEMBER 8, 2016

Are you an enterprise IT leader tasked more and more with defining institutional content strategies and selecting tools for content management?

Management 59

Management Customer Experience Customers 59

BirdEye

MAY 13, 2024

With audience insights tools, you gain a competitive advantage, ensuring you hit the bull’s eye with every piece of content you produce. Table of contents What is an audience insights tool? Segmenting the customer base by interests, buying habits, and customer journey can improve branding, ad targeting, and content strategy.

Insights 62

Insights Social Media 2024 Multi-Channel 62

Topdown

DECEMBER 15, 2016

Gartner’s content and customer communications management (CCM) analysts have been quite busy lately. Now I want to take a closer look at another recent Gartner report, “ Content Management for the Digital Era: Rethinking Strategies Beyond 2016.”

2016 48

2016 Management Customer Experience Management Communication 48

LiveChat

JULY 20, 2018

When we think of content marketing, what do we think of? pieces of content before making a purchase. And some 84 percent of people expect content from brands. Content marketing is so powerful because it’s a moment when people willingly engage with your brand. Your content marketing needs to reflect this sympathy.

Loyalty 37

Loyalty Marketing Sports Apparel 37

LiveChat

OCTOBER 20, 2016

Content converts. Good content converts better. Content creation is key in moving your customer from interest to taking a desired action. When you are successful in getting a potential lead to your landing page, it is the content on that page that will eventually determine whether the lead will convert.

Social Media 59

Social Media Consulting Information Brands 59

Experience Investigators by 360Connext

MAY 7, 2024

Why Customer Experience Leaders Need to Develop an AI Strategy Today (Even if You’re Not Ready) Artificial intelligence is so ingrained in our daily lives that it’s now unavoidable — and evolving rapidly! Create Support Content : Aggregate customer support conversations and how-to resources to create new customer help guides.

Customer Experience 143

Customer Experience Social Media Customer Journey Interaction 143

DemandJump

DECEMBER 23, 2020

Building and distributing engaging content to an online audience can be intimidating. When you consider all of the forces at play, like who makes up your audience, what kinds of content you should create, and how to understand what your best opportunities are, it’s easy to get lost.

Engagement 98

Engagement Marketing Management 98

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. Elevate your social media engagement strategy Marketing for interior design businesses thrives on visual appeal and engagement.

Marketing 109

Marketing Social Media Advertising Workshop 109

C3Centricity

MARCH 12, 2024

This data-driven strategy not only enhances user engagement but also keeps customers coming back for more. The Power of Content Marketing to Attract High-Quality Traffic Content marketing is another vital strategy for driving high-quality traffic. HubSpot is a prime example of content marketing done right.

Customer Engagement 90

Customer Engagement Engagement Competitive Advantage Entertainment 90

Topdown

DECEMBER 30, 2016

We’ve been taking a look at Gartner’s strategy planning guide for IT leaders responsible for defining content strategies and selecting tools for customer experience management and delivery, “ Content Management for the Digital Era: Rethinking Strategies Beyond 2016.” Analysts Karen M. Shegda, Karen A.

Management 48

Management 2016 Customer Experience Management Customer Experience 48

Beyond Philosophy

MAY 6, 2023

Vijay, one of our listeners, drew my attention to a deficit in my content regarding customer strategy. To remedy this giant hole in our content, we recorded this podcast. Now, part of not having any content on the subject means I didn’t have a definition ready for the term. Check it out here.

Customer Engagement 147

Customer Engagement Engagement Definition Fashion 147

Kerry Bodine

OCTOBER 20, 2016

The content is clearly geared for one key persona—that local adult. But I haven’t seen many that use journey maps to drive their content strategies. Next week I’ll be sitting in on Informaat ’s masterclass on Content Journeys at the Service Design Global Conference in Amsterdam. Kudos to the Exploratorium! .

Customer Journey 48

Customer Journey Customer Journey Mapping Workshop Transportation 48

BirdEye

OCTOBER 16, 2023

In this blog, we’ve shared the 3 *not-so-secret* strategies you can use to boost your SEO reputation management. Table of contents What is SEO reputation management? Taking charge of your online presence with reputation management SEO strategies is easier than it sounds. Create videos and other visual content for your site.

Management 108

Management Demo Brands Consumers 108

BirdEye

SEPTEMBER 12, 2023

You can no longer afford not to have a social media strategy for your business. Table of contents Why is social media marketing important? But just posting content is often not enough. To do so, Investigate the impact of their content to understand what works well for your competitors. What do they care about?

Social Media 104

Social Media Measurement Brands Leadership 104

DemandJump

SEPTEMBER 9, 2021

If you're wondering why every marketing publication advocates content marketing and encourages brands to invest in building a content strategy, this article is for you.

Article 96

Article Marketing Brands 96

transcosmos Information Systems

DECEMBER 7, 2015

Let’s cut to the chase, customer service and content marketing go hand and hand and must therefore have a harmonious relationship in order for both to be effective. Your marketing strategy is what draws customers in. Great customer service, when done right, can be your best marketing strategy. Here’s how.

Customer Service 67

Customer Service Marketing Social Media Reference 67

Forrester's Customer Insights

MAY 1, 2024

We like to practice what we preach at Forrester — when you’ve got valuable content, share it in as many audience-centric ways as you can muster. In this case, the core content is our just-published report, The Forrester Campaign Content Strategy.

B2B 28

B2B Marketing 28

BirdEye

JANUARY 25, 2024

You’ll learn: What automated review sharing is The benefits of sharing reviews on social media Tips for optimizing your automated review sharing strategy Table of contents The importance of online reviews What is automated review sharing? Turning your customers’ kudos into buzz-worthy social content seems like a no-brainer.

Social Media 109

Social Media Brands Multi-Channel Demo 109

Magellan Solutions

AUGUST 10, 2023

When it comes to building a strong social media presence, it’s essential to have a solid digital marketing strategy. Consistency in scheduling and posting high-quality content that will hook your target audience is essential. Additionally, AI-powered content generation reduces the time spent creating engaging content types.

Social Media 98

Social Media Advertising Metrics Insights 98

SurveySensum

MAY 6, 2024

Personal Branding Strategies What matters most in personal branding is connecting with your target audience and paying close attention to their feedback. In this blog post, we will delve into five impactful strategies for establishing a robust personal brand in the digital era. So, it’s something you should pay special attention to.

Brands 52

Brands Social Media Leadership Blog 52

ShepHyken

MARCH 12, 2024

Last week’s content was meant to get you thinking. Now, I want you to take action on the content. As you adopt these strategies, your customers will become familiar and comfortable with the experience personality you portray. How to Create an Experience Personality I want to take it a step further this week. Consistency counts!

Workshop 150

Workshop Advertising Customer Service Training Books 150

DemandJump

MARCH 18, 2021

Content is the holy grail of any marketing strategy. Well-written, attention-grabbing content introduces prospects to your brand. It sets you apart from competitors and creates loyal customers.

Marketing 98

Marketing Brands Customers 98

BirdEye

APRIL 2, 2024

As a content creator on YouTube, it’s natural to have moments where you consider deleting some of your older videos. Maybe the quality isn’t up to par, or the content no longer aligns with your channel’s current direction. Ever looked back at your early YouTube videos and cringed? You’re not alone.

2024 109

2024 Metrics Demo Customer Experience Management 109

Topdown

APRIL 18, 2022

What Is User-Generated Content?

Communication 62

Communication Customers Management Customer Experience 62

BirdEye

DECEMBER 8, 2023

If you’re looking for ways to set up or streamline your business’s online reputation management strategy, look no further. Table of contents What is corporate reputation? How to build a strong corporate reputation management strategy? But it won’t be daunting if you have a robust strategy to monitor and manage your brand image.

Management 113

Management Social Media Brands Consulting 113

SurveySparrow

MARCH 19, 2024

There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Still, if your video marketing strategy isn’t up to par and you’re still not generating leads, it could use some revamping.

Marketing 95

Marketing Social Media Demo B2B 95

BirdEye

MARCH 10, 2023

Social media is a crucial component of any company’s marketing strategy. Table of contents What is a social media audit? The audit typically involves a thorough analysis of a company’s social media profiles, content, and performance metrics, with the goal of identifying areas for improvement and opportunities for growth.

Social Media 98

Social Media 2023 Metrics Return on Investment 98

Optimove

DECEMBER 14, 2023

Key takeaways: In 2024, marketers face a formidable challenge: optimizing marketing communications to transcend the message tsunami and deliver meticulously personalized content in real-time. Video Dominance  Prediction: The dominance of video content will persist in 2024, reshaping marketing strategies. 

2024 119

2024 Marketing Consumers Download 119