InMoment XI

JULY 7, 2022

Essentially, brand equity is a measurement of how much customers trust your brand’s product over a generic, which can indicate how much more likely a customer is to pick your product over a generic brand. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492

Brands ROI Social Media Return on Investment 492

Pointillist

MARCH 20, 2019

By Swati Sahai The importance of calculating your customer experience ROI cannot be overstated—how will you build, measure and regularly optimize your customer experience efforts if you don’t know the return on your CX investments? For the purposes of this illustration, I have assumed no new sales in Year 1 or Year 2.

ROI 59

ROI Customer Experience Banking Call Center 59

Magellan Solutions

OCTOBER 18, 2016

Most businesses spend the majority of their resources on getting new customers that they tend to ignore their most prized asset: their existing customer base or network. “It It is cheaper to retain than acquire a customer,” says 70% of respondents from Econsultancy/Responsys Cross-Channel Marketing Report 2013.

Customer Base 68

Customer Base Social Media 2013 ROI 68

Integrity Solutions

AUGUST 24, 2022

If you’ve implemented sales training this year, you’re not alone. Studies have shown that upwards of $15 billion is spent annually on sales training in the United States alone. And are there specific sales training strategies behind that critical investment to help ensure its success and strong ROI?

Sales 88

Sales Workshop Culture Leadership 88

Eptica

JUNE 21, 2017

Date: Wednesday, June 21, 2017 Demonstrating the financial ROI of better customer experience. Author: Vincent Giraud All organizations understand the importance of customer experience to the bottom line. Create a realistic figure for the percentage likely to switch in order to calculate potential savings and thus ROI.

ROI 63

ROI Financial Customer Experience Net Promoter Score 63

Magellan Solutions

MARCH 30, 2020

Closing a sale is perhaps the most difficult part of the sales process. Many businesses have learned the value of sales strategies. To close deals faster, it usually boils down to using closing techniques to seal a sales deal. The tactics of selling are crucial to any sales strategy. Sales Agent: I see.

Sales 52

Sales Hospitality Social Media Connections 52

Eptica

OCTOBER 28, 2016

Date: Friday, October 28, 2016 Turning service into sales with chat. Author: Angus Prentice Good customer service leads to happier, more loyal customers who stay with you longer, spend more and are more likely to recommend your business to family and friends. ” Chat helps sales in four key ways: 1. The result?

Sales 79

Sales E Commerce E-support Contact Center 79

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? Here are the radical changes I believe will be VoC of the future: (1) Let customers and employees give you feedback anytime , anywhere, any way. Learn and apply systems thinking.

ROI 54

ROI Feedback Insights Financial 54

Oracle

SEPTEMBER 19, 2018

Here are 5 of the upcoming, must-see sales-focused sessions. You can also view the full sales session catalog here. General Session: The Latest CX Innovations for Sales. What does the future hold for sales professionals? Your Roadmap of the Future for Sales and Service. How do you build a loyal customer base?

2018 49

2018 Sales Roadmap Loyalty 49

Beyond Philosophy

FEBRUARY 10, 2020

Nearly 20 years ago, when I started Beyond Philosophy and before Customer Experience was a well-known concept, my motivations were to create a competitive differentiator that would get more business for my clients. However, business is also all about return on investment (ROI). Customer Driven-Growth.

2020 172

2020 Hospitality Return on Investment Telecommunications 172

Beyond Philosophy

NOVEMBER 10, 2014

According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively. That’s a much bigger chance that you are going to get to yes if you have a loyal customer base to ask for the order.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

Magellan Solutions

FEBRUARY 20, 2024

Outcome: Improved sales conversion rates and enhanced customer engagement. Nordstrom Nordstrom’s personalized live chat support takes customer assistance to the next level. With specialized service categories, they ensure tailored guidance for every customer, building convenience and loyalty.

Customer Satisfaction 52

Customer Satisfaction Loyalty ROI Technology 52

Beyond Philosophy

JANUARY 19, 2019

With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year. Focus on the ROI of CX improvement. Having a record of your return on investment (ROI) for Customer Experience programs is vital. An increase in sales is excellent.

Net Promoter Score 84

Net Promoter Score Marketing ROI Return on Investment 84

Beyond Philosophy

JANUARY 28, 2019

However, by adopting a renewed focus on the following five concepts in Customer Experience, you can overcome these challenges, and, perhaps more importantly, stay ahead of the competition. Focus on the ROI of CX improvement. A renewed focus on the ROI of your efforts is vital to the longevity of your CX program.

2019 139

2019 ROI Net Promoter Score Fashion 139

Beyond Philosophy

JANUARY 19, 2019

With a focus on these five key actions, you will not only improve your Customer Experience, but you can also get a jump on the competition in the new year. Focus on the ROI of CX improvement. Having a record of your return on investment (ROI) for Customer Experience programs is vital. An increase in sales is excellent.

Net Promoter Score 79

Net Promoter Score Marketing ROI Return on Investment 79

Totango

JUNE 28, 2022

The primary mission of a Chief Marketing Officer (CMO) is to foster growth, attract new leads, and increase sales by effectively communicating the value the company’s products and services can provide. During an economic downturn, your greatest investment should be in your current customer base.

Return on Investment 73

Return on Investment Competitive Advantage ROI Communication 73

Thematic

APRIL 17, 2024

Three major components make up the backbone of customer experience analytics: data collection, analysis, and generating actionable insights. Measurable ROI Customer experience analytics lets you demonstrate the return on investment (ROI) of your customer-centric efforts. Scalability Think ahead.  As

Customer Experience 62

Customer Experience Feedback Social Media Loyalty 62

Thematic

APRIL 17, 2024

Three major components make up the backbone of customer experience analytics: data collection, analysis, and generating actionable insights. Measurable ROI Customer experience analytics lets you demonstrate the return on investment (ROI) of your customer-centric efforts. Scalability Think ahead.  As

Customer Experience 62

Customer Experience Feedback Social Media Loyalty 62

Thematic

APRIL 17, 2024

Three major components make up the backbone of customer experience analytics: data collection, analysis, and generating actionable insights. Measurable ROI Customer experience analytics lets you demonstrate the return on investment (ROI) of your customer-centric efforts. Scalability Think ahead.  As

Customer Experience 62

Customer Experience Feedback Social Media Loyalty 62

Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. Don’t forget customer satisfaction & feedback. The problem is, many B2B community managers are unsure about how to get started.

ROI 61

ROI B2B Roadmap Download 61

ShepHyken

OCTOBER 4, 2019

Smart businesses are now turning their heads to customer engagement platforms. An effective customer engagement platform allows you to reward your brand loyals. Such rewards drive better revenues, ROI, and profits. What is customer engagement? Well, there is nothing fancy about customer engagement.

Blog 121

Blog Brands Engagement ROI 121

Lumoa

JUNE 30, 2022

There are a few common challenges when trying to make customer experience value visible across your company: Lack of good data Contact rate Competing priorities. Each of these challenges makes it harder for you to prove the ROI of customer experience and to sell other leaders on the importance of investing in CX.

Customer Experience 110

Customer Experience Metrics Feedback Insights 110

CX University

MARCH 18, 2024

The company leverages AI and machine learning to create custom and targeted experiences for customers based on their unique preferences, browsing history, and purchase behavior Benefits of Hyper-Personalization The shift towards hyper-personalization offers benefits for both businesses and customers. Customer Retention.

Customer Experience 52

Customer Experience Retail 2023 2022 52

ClientSuccess

JULY 5, 2017

For customer success leaders, these roadblocks or pitfalls can be the tipping point between customer satisfaction and customer churn. 5 Common Success Post-Sales Pitfalls. Understanding Post-Sales Lifecycle Management. Pitfall #1: The Sales Handoff (Poor Knowledge Transfer). The Sales Handoff Strategy.

Sales 40

Sales Customer Success ROI Customers 40

CSM Magazine

SEPTEMBER 22, 2022

Of course, every business wants to retain 100% of its customers (and increase the amount they spend!), but you’ll need to implement effective retention strategies if you want to keep hold of your customer base. To get started, take a look at these four ways to increase customer retention: 1. Maximizing Customer Retention.

Customer Retention 52

Customer Retention Loyalty ROI Consumers 52

Gainsight

SEPTEMBER 28, 2022

The priorities that customer success teams live and breathe every day are now the top CEO and investor priorities. In a world of stagnant or declining sales, the work of post-sales and customer success teams has never been more important. Keep the Customer in Customer Success. A Durable Growth Playbook.

Customer Experience 52

Customer Experience Customer Success Sales Customers 52

BirdEye

FEBRUARY 21, 2023

It’s especially important for local businesses looking to connect with their communities and grow their customer base. It involves creating content, scheduling social media posts, responding to comments and messages, tracking analytics, developing strategies, and engaging with customers on various channels.

Social Media 98

Social Media Management Multi-Channel ROI 98

Gainsight

APRIL 14, 2022

One of the biggest paradigm shifts is an increased appreciation for the customer base. We can’t take our customers for granted — ever. Investing in customer success (CS) isn’t a nice-to-have anymore — or even merely a high priority — it’s existential. Demonstrate the ROI to Increase Corporate Spend in CS and CS Ops teams.

Chief Customer Officer 59

Chief Customer Officer Customer Success Metrics Effort Score 59

Happy or Not

DECEMBER 7, 2023

Understanding the true brand experience To create a unique brand experience, it’s worth noting that capturing feedback from non-buyers is as essential as feedback from customers who’ve made a purchase. Strengthening the sales funnel Non-buyer feedback is critical to the sales funnel optimization process.

Feedback 36

Feedback Social Media Multi-Channel Return on Investment 36

Customer Bliss

MAY 2, 2019

She realized that having a relationship manager was the lynchpin to ensuring that the customers would gain more value from the product. Once a CSM was in place, she was able to really scale and grow the customer base. Rosalyn talks about the customer delight approach, which people talk about a lot.

Chief Customer Officer 149

Chief Customer Officer Financial Consulting Customer Retention 149

BirdEye

APRIL 20, 2023

Then work to encourage customers to leave reviews. Better ROI Localized lead generation can produce a better return on investment (ROI) by streamlining your marketing efforts to target customers who are more likely to convert. This is a great way to build a community of loyal customers and increase your customer base.

Social Media 98

Social Media Multi-Channel Metrics Advertising 98

Oracle

NOVEMBER 16, 2020

Make sure to check back each week to learn how Oracle CX customers are driving success and building customer relationships that last. In a responsive selling environment, businesses’ ability to react quickly to customer demands pays off in the form of measurable returns on their respective investments.

ROI 40

ROI Sales Financial Government 40

CSM Magazine

FEBRUARY 3, 2023

Build ROI metrics into your communications and expectations early on, don’t wait until their CFO is asking. Demonstrating empathy and understanding of your customers’ situations is huge. About the Author Dan Darcy is Chief Customer Officer at Qualified , a conversation sales and marketing platform purpose-built for Salesforce.

Customer Service 52

Customer Service Chief Customer Officer ROI Social Media 52

ChurnZero

MARCH 11, 2020

I wasn’t satisfied that we lost a customer, but I was now armed with valuable new information that would lead to a breakthrough in our sales model. When I ran Customer Success at PeopleMatter I interviewed every customer who canceled their services with us. There are only a small handful of reasons that customers churn.

ROI 52

ROI Customer Journey Mapping Webinar Return on Investment 52

ShepHyken

SEPTEMBER 15, 2017

And, with the increasing amount of information big data provides, AIM is designed to help marketers sift through that data in shorter time frames, uncovering valuable insights into their consumers allowing for better marketing campaigns and ROI. Below are a few ways AIM can create higher levels of customer engagement.

Customer Engagement 196

Customer Engagement Blog Engagement Marketing 196

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do? Business development is identifying prospects and looking for ways to reach prospects.

2023 98

2023 Return on Investment Social Media Sales 98

CustomerSuccessBox

JUNE 13, 2022

Customer success and the role of Customer Intelligence. Customer intelligence may assist marketers in achieving a wide range of customer success objectives and activities. Creating a devoted customer base. Customer intelligence insights aid long-term customer development.

Customer Success 52

Customer Success Net Promoter Score Customer Centricity Customers 52