Michelli Experience

MARCH 2, 2016

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. 2) Drive Profitability – Every customer should be treated caringly and with respect.

Loyalty Programs 45

Loyalty Programs Loyalty 2004 Rewards Programs 45

Beyond Philosophy

MARCH 12, 2015

In my SlideShare presentation, “ Customer Are Irrational, Stop Fighting it ,” I define the customer experience as: A Customer Experience is an interaction between and organization and a customer as perceived through a Customer’s conscious and subconscious mind. Please click here to learn more.

CEM 166

CEM Customer Centricity Customer Experience Management Customer Retention 166

Beyond Philosophy

MAY 18, 2023

EQ is also a crucial part of your customer experience design and delivery. Today, we are discussing EQ, what it is, and how it helps your customer strategy and leadership. For example, employees recognizing when a customer is upset is integral to delivering an excellent customer experience.

Management 78

Management Leadership Events Customer Service Representative 78

Beyond Philosophy

OCTOBER 14, 2014

Trust and the Customer Experience. Emotions are an important part of any customer experience. How a customer feels about the company is an integral part of their loyalty to it. Four Ways to Gain Customers’ Trust in Data Security: Be forthright in how you are going to use data. Which ones do poorly?

Net Promoter Score 102

Net Promoter Score CEM Books Customer Retention 102

Michelli Experience

DECEMBER 6, 2016

I’ll admit it, as a customer experience consultant I have a tendency to see improving customer experience as a cure for all business ills. Clearly, a bevy of mounting research does indicate your company’s’ future is linked to the consistent delivery of a differentiated customer experience.

Customer Experience 85

Customer Experience Social Media Mobile Customer Service Consulting 85

Michelli Experience

DECEMBER 2, 2015

However, calling US dealerships’ “best or nothing” when it came to customer experience would have been a stretch. For approximately 3 years I’ve worked with Mercedes-Benz USA (MBUSA) executives as they transformed their organization into a verifiable customer experience leader. You might think … I’m not Mercedes-Benz!

Customer Experience 101

Customer Experience Customer Journey Mapping Leadership Hotels 101

Michelli Experience

JANUARY 6, 2016

In support of my position, I offer the following: If you want to keep customers in 2016 …. Worry less about your prices and spend more time elevating your customer experience. According to Accenture, customer churn is linked more to bad service moments than to price related issues. Measure and drive employee engagement.

Customer Experience 45

Customer Experience 2016 Competitive Advantage Definition 45

Michelli Experience

JANUARY 4, 2017

Not only are field experiments like those conducted by Dr. Esmark helpful to fine-tune customer experience behaviors, but they also remind us that customer service is both art and science. Evidence-based principles of desired service behaviors must be delivered with great finesse and nuance.

Customer Experience 89

Customer Experience Customer Service Training Customers Customer Service 89

Michelli Experience

DECEMBER 23, 2015

According to Forrester Research, 93% of corporate leadership teams place customer experience improvement on their list of strategic priorities and 23% businesses have it in the number 1 position. In the modern business world this could be updated to read, “Customer experience priorities everywhere, but ne’er a delighted customer.”.

Customer Experience 45

Customer Experience 2012 2014 Customer Satisfaction 45

Beyond Philosophy

FEBRUARY 3, 2015

Helping your Customers make a decision is an important element in your Customer Experience design. All channels for your Customers make up your Customer Experience, including websites. When you find that Goldilocks sweet spot, however, it is Customer Experience gold.

CEM 121

CEM 2004 Books Retail 121

Beyond Philosophy

NOVEMBER 4, 2014

Resolving the paradox of choice should be a priority for most organizations that want to design a Customer Experience that creates a feeling of satisfaction instead of one of angst and remorse. It is a paradox to be sure, and one commonly referred to as the Paradox of choice. The Paralysis of Too Much Choice.

CEM 113

CEM 2014 2011 2010 113

Michelli Experience

OCTOBER 4, 2017

is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies. Michelli, Ph.D. Follow on Twitter: @josephmichelli.

Customer Experience 45

Customer Experience Consulting Customers Customer Experience Design 45

Michelli Experience

NOVEMBER 1, 2016

In his 1943 paper, “A Theory of Human Motivation”, Abraham Maslow foreshadowed a key ingredient to modern customer experience design. In essence, once you are able to meet a customers’ basic or functional need…there are higher needs you can address to drive their loyalty with your brand.

Connections 85

Connections Social Media Customer Experience Design Reference 85

Michelli Experience

SEPTEMBER 30, 2016

In the course of my work as an experience designer and consultant, I have been defining customer experience strategy as a disciplined approach to brand differentiation achieved by elevating the perception of those you serve based on their interactions with you. In the end, we are all in the perception business.

Net Promoter Score 89

Net Promoter Score NPS Financial Consulting 89

Michelli Experience

JUNE 13, 2017

Customer Experience Speaker, Consultant, Author VS. CASHIERS. As a customer experience speaker who delivers keynotes and workshops, I’ve had to adapt to be the “master” over mobile technology. is a professional speaker and chief experience officer at The Michelli Experience. Master the Machines.

Consulting 45

Consulting Customer Experience Workshop Technology 45

Michelli Experience

MARCH 7, 2018

is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies. The post Strategic Positioning Infographic | Is Your Customer Experience Agile Enough?

Customer Experience 40

Customer Experience Consulting Customers Customer Experience Design 40

SurveySensum

JULY 14, 2020

The Super-Heroes of Customer Experience are here! Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. They have not only brought new perspectives on the table but have redefined the customer experience exceptionally!

2020 132

2020 Customer Experience Magazine Consulting 132

ClearAction

MARCH 24, 2017

Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. Value chain thinking is extremely valuable in customer experience management. Value chain thinking is extremely valuable in customer experience management. What is a value chain?

ROI 48

ROI B2B Metrics Culture 48

Michelli Experience

OCTOBER 12, 2016

I’ve been doing customer experience design for a long, long time. In the old days, I would have read about some intriguing customer innovation and assumed that the attempted breakthrough was crafted on a firm foundation of customer listening and data analysis.

Airlines 89

Airlines Travel Customer Experience Design Innovation 89

Michelli Experience

AUGUST 10, 2016

I love serving customers and helping businesses create loyalty-building customer experiences. HOWEVER, service does not mean customers should be given the power to ABUSE those that serve them.

Leadership 56

Leadership Hotels Loyalty Customer Centricity 56

Michelli Experience

MARCH 9, 2016

As for the innovative, vital, and soulful culture at Acuity, I will let you read Fortune magazine to learn more about that and how Acuity was chosen the 2nd best workplace in the nation. For our purposes, I will simply suggest leaders at Acuity are “big of heart.”

Magazine 45

Magazine Engagement Insurance Loyalty 45

Michelli Experience

MAY 30, 2017

Those choices will involve how much to engage them in each and how to create a differentiated and craveable offline experience that supports and enhances your online product or service delivery. The post Looking Beyond the OBVIOUS: Spotting Customer Experience SUBTLETIES appeared first on Joseph Michelli.

Customer Experience 45

Customer Experience Retail Social Media Books 45

Michelli Experience

NOVEMBER 2, 2017

is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies. Michelli, Ph.D. Follow on Twitter: @josephmichelli.

Customer Experience 45

Customer Experience Consulting Customers Customer Experience Design 45

Michelli Experience

SEPTEMBER 13, 2017

Incalculable numbers of store clerks, gasoline haulers, first responders, and volunteers provided countless hours of service and unforgettable moments of caring and selfless customer experience enhancement. is a professional speaker and chief experience officer at The Michelli Experience. The Contrast. Michelli, Ph.D.

Customer Experience 40

Customer Experience Government Insurance Consulting 40

Michelli Experience

JUNE 22, 2017

The post Infographic: Customer Experience Creation: Give ’em a Reason to Hire & Keep You appeared first on Joseph Michelli.

Customer Experience 45

Customer Experience Customers Customer Experience Design Customer Engagement 45

Michelli Experience

MAY 2, 2017

Great customer experience brands are constantly tracking macro-changes in consumer behavior and trying to determine if an emerging trend is simply a fad (hot for the short run but soon to fizzle) or a meaningful pattern worthy of infrastructure investment. Are these customer experience fads? So what do you think?

Fashion 45

Fashion Customer Experience Social Media Consumers 45

Michelli Experience

APRIL 20, 2016

More than a decade ago marketing professors Kevin Keller and Alice Tybout advanced two concepts that not only changed the way people market their businesses but also SHOULD have changed the way we think about delivering customer experiences. They are POPS and PODS. Nordstrom established almost legendary return policies as a POD.

Customer Experience Design 53

Customer Experience Design Brands Reference Books 53

Michelli Experience

NOVEMBER 14, 2017

Branded Customer Experience. That’s the power of customer experience design resulting in a “signature moment” that enhanced the Dairy Queen Fan Experience. But immediately upon entering Garbanzo, the customer experience was designed to be disruptive with the unexpected question, “Would you like a falafel?”

Brands 45

Brands Hotels Magazine Leadership 45

Michelli Experience

MARCH 1, 2016

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Loyalty Programs 45

Loyalty Programs Loyalty Customers Social Media 45

Michelli Experience

MARCH 11, 2016

Two: Mobile Loyalty Programs Work. An astounding 90 percent of smartphone users enrolled in mobile loyalty clubs have found them beneficial. Modern consumers are actively agreeing upon loyalty program participation, and companies able to host such programs are experiencing immense growth.

Technology 56

Technology Marketing Loyalty Programs Multi-Channel 56

Storyminers

JULY 29, 2016

VP of Customer Experience, Compellon. The most effective customer retention strategy is to focus, well, on retention. Too many companies focus on acquisition, investing way more in marketing and sales than on improving the customer experience. that gives you five pillars to leverage and drive loyalty.

B2C 49

B2C Customer Retention Brands Social Media 49

Michelli Experience

JANUARY 22, 2018

Customer Experience Design Strategies. For me, my “go to” strategies for product development or experience innovation involve components from my “empathic design” toolkit. is a professional speaker and chief experience officer at The Michelli Experience. Michelli, Ph.D.

Culture 58

Culture Consulting Customer Experience Design Article 58

Michelli Experience

JANUARY 22, 2018

Customer Experience Design Strategies. For me, my “go to” strategies for product development or experience innovation involve components from my “empathetic design” toolkit. is a professional speaker and chief experience officer at The Michelli Experience. Michelli, Ph.D.

Culture 55

Culture Consulting Customer Experience Design Article 55

Peter Lavers

NOVEMBER 8, 2017

It’s a massive mistake to assume any of these mindsets in our customer experience design, so I’d like to briefly unpack each mindset and consider how we can help discern which the customer is in. Brand loyalty is a key driver of such assurance, and so is independent pre-research into the available options.

Retail 53

Retail Sales Customer Journey Brands 53

Michelli Experience

JULY 27, 2016

In addition to partner engagement, leadership is also targeting customer experience enhancements driven by process changes and technology deployment. When employee and customer engagement becomes challenging set a course for expedited service delivery that seeks to meet customers where they are!

2004 45

2004 Leadership Reference Books 45

Michelli Experience

JANUARY 12, 2016

This actually is a positive customer experience story AND it offers some important lessons for all of us seeking to drive customer loyalty. Setting aside that this happened to members of my family, let’s look at 5 quick lessons all of us can take from this memorable customer experience….

Travel 45

Travel Airlines Hospitality Consulting 45

Michelli Experience

MARCH 16, 2016

Then again, I’m reminded of the Gallup research captured in the book Human Sigma: Managing the Employee-Customer Encounter which suggests that while there is a high correlation between employee engagement and customer engagement that relationship IS NOT CAUSAL.

Engagement 56

Engagement Books Culture Connections 56