Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

InMoment XI

FEBRUARY 12, 2024

Integrated CX vs. CX Integrations While integrated CX and CX integrations may sound similar, they have different meanings and applications for businesses looking to improve their customer engagement. How Does Integrated Customer Experience Work? With each key component, there is more than meets the eye.

NPS 260

NPS Net Promoter Score Effort Score ROI 260

Horizon CX

MARCH 1, 2021

Customer Satisfaction & Loyalty vs. Quarterly Numbers—The Conflict. As the Senior Manager of Customer Experience, I found myself amidst an executive leadership conflict that had been playing out for a few years and way above my pay grade. Or better asked, which comes first, the monthly numbers or customer satisfaction?

ROI 52

ROI Return on Investment 2004 Financial 52

Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

Totango

AUGUST 8, 2021

By fueling all of the above strategies with accurate and timely customer information, you can turn customer engagement, renewal and growth into practical, repeatable and achievable goals. Driving Software Adoption through Customer Success Begins with Understanding. Create a Cross-Functional Customer Journey Team.

Customer Engagement 118

Customer Engagement Customer Success Engagement Customer Journey 118

CustomerSuccessBox

AUGUST 31, 2021

Senior Customer Success (CS) leader VP of Customer Success Head of Customer Success. And, are you losing your sleepover identifying and measuring ROI for your CS practices? Customer Success is the lifeblood of a SaaS business. Well, that is the impact of implementing CS function on ROI! Rockefeller Jr.

ROI 52

ROI Customer Success B2B Reference 52

LoyaltyPlus

JUNE 27, 2019

With a better understanding of the collected data, companies can improve their products, services or investments and customer relationships through predictive marketing and communication. It is important for companies to adapt by using their data intelligence in order to motivate customer behaviour and loyalty.

ROI 70

ROI Loyalty Reference Customer Retention 70

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Totango

SEPTEMBER 5, 2019

This deeper relationship is created using customer engagement. In a nutshell, customer engagement is the connection between an enterprise and the customer forged through communications. So, why is customer engagement important? Why is Customer Engagement Important in the Customer-Centered Economy?

Customer Engagement 68

Customer Engagement Engagement Loyalty Customers 68

SurveyGizmo

DECEMBER 21, 2022

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.

Customer Engagement 52

Customer Engagement Feedback Engagement Roadmap 52

Upstream Works

SEPTEMBER 24, 2019

They could greet them not just by name but with a complete understanding of their journey, their preferences, and their purchase history – and choose to send them to an agent that can provide exactly what that particular customer needs, potentially before they even know that they need it. Context Data – What is It?

Customer Engagement 60

Customer Engagement Engagement Contact Center Social Media 60

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. One year ago, there might have been 2 people in 50.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program. image courtesy of CMO.com.

Loyalty Programs 72

Loyalty Programs Loyalty Omnichannel Events 72

ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. That is what customers reward. What is a value chain?

ROI 48

ROI B2B Metrics Culture 48

Totango

JANUARY 31, 2019

The personalization of subscription services means customers expect an individual experience from every product they engage in or they will simply move to a competitor. SaaS customer engagement, therefore, needs to inform the entire customer journey. Key Customer Engagement Metrics.

Metrics 79

Metrics Customer Engagement Engagement Culture 79

Maz Iqbal

JANUARY 8, 2015

The other, spots the child and starts doing a ROI calculation: the cost of taking action v the payoff (return) in terms of what can be gotten from the child’s parents, neighbours, friends, the community at large. The same question: why would any sane person feel any loyalty towards a ‘matcher’?

ROI 75

ROI Leadership Loyalty Customer Relationships 75

LoyaltyPlus

JUNE 27, 2019

With a better understanding of the collected data, companies can improve their products, services or investments and customer relationships through predictive marketing and communication. It is important for companies to adapt by using their data intelligence in order to motivate customer behaviour and loyalty.

ROI 40

ROI Loyalty Reference Customer Retention 40

CCO Council

MAY 6, 2014

A common challenge of chief customer officers and other customer executives is the need to prove the ROI of customer centricity. To effectively demonstrate value, customer executives need to show how their customer initiatives impact one or more of these key factors. Or poor loyalty survey participation?

Customer Centricity 75

Customer Centricity ROI Measurement Chief Customer Officer 75

Eptica

JUNE 21, 2017

Date: Wednesday, June 21, 2017 Demonstrating the financial ROI of better customer experience. Author: Vincent Giraud All organizations understand the importance of customer experience to the bottom line. Create a realistic figure for the percentage likely to switch in order to calculate potential savings and thus ROI.

ROI 63

ROI Financial Customer Experience Net Promoter Score 63

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Australian companies are spending more than $5 Billion dollars6 a year in loyalty points and rewards.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Australian companies are spending more than $5 Billion dollars6 a year in loyalty points and rewards.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

CCO Council

MAY 13, 2014

In my previous post I described the historical retrospective approach whereby incremental per-customer or per–segment revenue gains are correlated with increasing loyalty and engagement. Expected change in customer value is another valuable means of demonstrating ROI.

Customer Centricity 85

Customer Centricity ROI Measurement Chief Customer Officer 85

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program. image courtesy of CMO.com.

Loyalty Programs 49

Loyalty Programs Loyalty Omnichannel Events 49

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

ShepHyken

OCTOBER 4, 2019

This week we feature an article by Dwayne Charrington who writes about how to engage your customers in personalized, meaningful, and relevant ways. Customers, employees, lead generation, or profit. Well, the best answer is customer engagement. No business can survive without engaging its customers.

Blog 122

Blog Brands Engagement ROI 122

Beyond Philosophy

NOVEMBER 10, 2014

So instead of writing philosophically about the importance of optimizing your Customer Experience to creating an emotional engagement that creates loyalty between your Customers and your organization like I usually do, I will limit this post to facts and figures.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

Magellan Solutions

FEBRUARY 20, 2024

They implemented managed live chat support, allowing customers to have real-time conversations with support agents. This boosted customer engagement and loyalty and helped mitigate the impact of their bankruptcy announcement. Benefit: Simplified customer interaction and improved shopping experiences.

Customer Satisfaction 52

Customer Satisfaction Loyalty ROI Technology 52

Eptica

JUNE 24, 2016

Date: Friday, June 24, 2016 The ROI of improved customer experience. Author: Chris Eideh Businesses understand that improving the customer experience has a direct impact on revenue generation. Happier customers are more loyal, will spend more and recommend your company to their friends. Published on: June 24, 2016.

ROI 50

ROI Customer Experience 2016 Airlines 50

CX University

MARCH 18, 2024

The company leverages AI and machine learning to create custom and targeted experiences for customers based on their unique preferences, browsing history, and purchase behavior Benefits of Hyper-Personalization The shift towards hyper-personalization offers benefits for both businesses and customers. Customer Retention.

Customer Experience 52

Customer Experience Retail 2023 2022 52

Experience Investigators by 360Connext

JANUARY 28, 2020

According to Forrester’s 2020 Predictions , 1 in 4 customer experience professionals will lose their job this year. Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns.

2020 250

2020 Net Promoter Score ROI Metrics 250

ClientSuccess

JANUARY 24, 2023

Listening Vectors by Vecteezy Customer success health scoring is one of the most valuable activities SaaS organizations can undertake to evaluate and improve customer engagement, satisfaction, and loyalty. What is a Customer Health Score?

Metrics 89

Metrics Demo NPS 2023 89

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Magazine 52

Magazine Loyalty Innovation 2020 52

CloudCherry

MARCH 19, 2018

Merely investing in a Customer Experience Management tool doesn’t suffice. When you’re investing in CX, it’s because you want to improve customer loyalty, retention, and ultimately be successful as a brand in the long run. Why is this important? Not a lot of companies are doing that.

Customer Experience 247

Customer Experience Lifetime Customer Financial Culture 247

Magellan Solutions

AUGUST 23, 2023

AI marketing tools enable businesses to: Develop comprehensive customer profiles Understand preferences, behaviors, and pain points According to HubSpot’s State of AI Report 2023 , 49% of marketers say that the capacity to provide highly tailored content is AI’s top advantage. It encourages deeper ties with the audience.

Marketing 98

Marketing Social Media Advertising ROI 98

SuiteCX

JULY 7, 2017

Customer experience consultancy, Ellipsis, launches first productised data offering off the back of Data Republic’s data exchange marketplace. Customer engagement consulting agency, Ellipsis, has joined forces with Data Republic on a new data product offering aimed at helping brands better measure customer loyalty investments.

Loyalty 40

Loyalty Measurement Loyalty Programs Automotive 40

SuiteCX

JULY 7, 2017

Customer experience consultancy, Ellipsis, launches first productised data offering off the back of Data Republic’s data exchange marketplace. Customer engagement consulting agency, Ellipsis, has joined forces with Data Republic on a new data product offering aimed at helping brands better measure customer loyalty investments.

Loyalty 40

Loyalty Measurement Loyalty Programs Automotive 40