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Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

In the midst of a financial industry crisis, Metro Bank emerged in 2010 with a bold vision—to create fans, not just customers. They envisioned a landscape where exceptional customer service, inviting environments, and a commitment to personal connections prevailed over the conventional transactional approach.

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Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

The idea behind integrated CX is to improve customer experience by combining large amounts of data with technology and services to create more complete customer insights and, as a result, more focused and measurable actions. CX programs centered solely on the ‘what’ will struggle to drive tangible financial value.

Blog 558
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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

Its brilliance is in its simplicity: Everyone from customers to top executives understand that willingness to recommend connects directly to an organization’s financial success. As such, I hold a special place in my heart for NPS and the people that created it. How Net Promoter Companies Thrive in a Customer-Driven World.

NPS 48
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NPS and Journey Analytics: 2 Key Elements Of Your Customer Insights Program

Kerry Bodine

Its brilliance is in its simplicity: Everyone from customers to top executives understand that willingness to recommend connects directly to an organization’s financial success. As such, I hold a special place in my heart for NPS and the people that created it. How Net Promoter Companies Thrive in a Customer-Driven World.

NPS 48
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How Marmalade Insurance has utilised customer feedback software to help improve CSAT and increase their NPS

customer sure

The proof is in the results, with Marmalade Insurance reporting an improvement in Customer Satisfaction (CSAT) of 16%, going from 75% to 87%, as well as a 7% increase in Net Promoter Score (NPS), now sitting at 73 for customers who have purchased online.

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Business Value and ROI of Customer Experience: The Step-by-step Guide

Lumoa

However, when it comes to actual customer experience management , things get difficult. It is not too difficult to listen to the customer. Companies receive real-time feedback in massive volumes if they only start listening to their customers. Let’s face it: customer experience improvements require money. Not necessarily.

ROI 103
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How Bad Customer Experiences Cost Your Business Big Money

Thematic

Here's a breakdown of common options organized by the aspect of the customer experience they help you improve. Loyalty and Advocacy: Net Promoter Score (NPS): Measures willingness to recommend. Customer Effort Score (CES): Gauges how easy it was to solve an issue, tied to loyalty as friction drives abandonment.