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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

But customer touchpoints are often misunderstood for what they really are, or go unappreciated from the customer’s perspective. Understanding your customers’ current situations, and what drives them toward loyalty or defection , is one of the first steps in delivering a superior customer experience.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

But customer touchpoints are often misunderstood for what they really are, or go unappreciated from the customer’s perspective. Understanding your customers’ current situations, and what drives them toward loyalty or defection , is one of the first steps in delivering a superior customer experience.

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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

If overall revenue goals are tied to bonuses, stress how customer experience provides positive revenue outcomes. Connect the employee experience to the customer experience in big ways. If you aspire for an effortless customer experience, should your employee experience also reflect that value?

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Revolutionizing Customer Experience: Crafting an Effective Customer Experience Strategy

InMoment XI

Customer experience refers to the overall impression and perception customers have of a brand based on their interactions and touchpoints throughout their journey, encompassing every aspect of their engagement, from initial awareness to post-purchase support and beyond. This is called the customer journey.

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NOW is the time for a CX Revolution! Part Four.

Bill Quiseng

Many CX professionals have advocated CX as strategies such as AI, online, self-service, telephone, and face-to-face customer support, customer journey mapping, the Peak End Rule, NPS, CSAT, CES, or other CX metrics, and many innovative technologies to improvetheir customersexperiences.

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The Three Pillars of Customer Experience Management

CloudCherry

Building a customer journey map provides an understanding of the current customer experience your brand provides and sets the stage for identifying areas for improvement. This customer journey map must be inter-departmental rather than the responsibility of only one department.

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Employee Experience Guide: Employee Surveys & Polls

SurveySparrow

If you are running a business, you already know the importance of employee experience. Of Course, your customers are also essential, but who keeps those customers happy and satisfied? Your employee, right? Therefore, you should invest time in satisfying your employee and engage them more into the organization.