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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

In today’s cut-throat market, differentiating your brand is more important than ever. Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Market Position and Brand Analysis: How do consumers perceive your competitors?

Marketing 260
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

By prioritizing the customer’s perception from pre-purchase to post-purchase stages, organizations are positioned to navigate the complex nature of consumer needs effectively. And they will be rewarded for that focus on the customer! Understanding Customer Experience Management (CEM) Let’s start at the beginning.

ROI 260
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Driving Marketing with AI

LoyaltyPlus

With global revenues from artificial intelligence (AI) software expected to top $62 billion by the end of this year, companies across industry sectors are finding increasingly innovative use cases for the technology. When it comes to marketing, AI can help identify new audiences while optimizing spend on campaigns.

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Exploring Cutting-Edge Features of Modern Mortgage CRM

CSM Magazine

Mortgage customer relationship management (CRM) software is essential for any mortgage company looking to manage its leads and clients effectively. They now utilize artificial intelligence (AI) technology to learn from customer interactions. Chatbots have been in existence for a while.

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Guest Post: Steps Involved in the CRM Process

ShepHyken

This week we feature an article by Nikunj Dudhdat, a digital marketing executive at SoftwareSuggest. He discusses the overall value that a good Customer Relationship Management (CRM) software can bring to your business. Customers nowadays do not lack for options when it comes to buying any product or getting a service.

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Is Customer Experience Worth It? And Much How Should You Invest?

Experience Investigators by 360Connext

Is customer experience worth it? C-level leaders want to know if customer experience (CX) is worth the investment. Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. So… Is customer experience worth it?

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When Should You Upgrade CS Software?

Totango

If you’re using your customer relationship management tool as a customer success platform instead of using a dedicated CS tool, you’ll eventually reach a point where your workload exceeds what your CRM can handle. While a number of variables can increase your escalations, your CS technology can be a contributing factor.