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Customer Voice is More Important Than Ever—Here’s Why

GetFeedback

The customer voice, also known as Voice of the Customer (VoC) , is at the core of any successful customer experience (CX) program. It refers to the customers’ needs, wants, and expectations as it pertains to a company’s products or services. Why customer voice is important. the customer voice.

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Feedback Fuelled Success: The Dynamic Duo of Continuous Improvement and Customer Insights

C3Centricity

Businesses that embrace these practices not only enhance their products and services but also craft exceptional customer experiences, setting themselves apart from the competition. Leveraging Customer Feedback for Improvement Customer feedback is an invaluable resource, offering direct insights into what’s working and what’s not.

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Insights from Insights

Confirmit

Last week we joined insights, research and marketing professionals from around the world at the Marketing Week Insights Show in London. What’s nice about this event is that we’re able to speak to people from every part of the marketing world – often the home of Customer Experience and Insight teams.

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7 Ways to Use Customer Feedback in Marketing

Lumoa

Using customer feedback in marketing can give you a huge edge on competitors. And if you’re like most businesses, you probably already get a ton of customer feedback. Customer feedback can come at you a hundred different ways. What is Customer Feedback? Proven Methods for using Customer Feedback in Marketing 1.

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3 Ways to Align Customer Experience & Market Research

PeopleMetrics

Customer experience feedback and market research are not the same thing, BUT that doesn’t mean there aren’t parallels. As such, it’s imperative that your market research and CX programs operate as a joint package. Read our CEO's book Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold" [link]. YouTube: [link].

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5 Things We Learned from the Customer Experience Speakers at the Sydney XI Forum

InMoment XI

InMoment’s Global CMO, Kristi Knight , took us through the evolution of customer experience (CX). CX started out in the golden age of advertising, market research, and understanding consumers. Then, the internet was born, and online surveys were created to collect customer feedback in a timely manner.

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Customer Experience as a Shared Service

Alida

Without customers, a business doesn’t mean much. Therefore, customer voice and experience need to be front and center in every organization. It’s imperative to have customer experience as a clearly articulated goal across the business and to solicit customer insights that are shared organization-wide to meet that goal.