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We Want To Be Customer-Centric: Now What!?

Experience Investigators by 360Connext

HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric? Marketing and sales are the primary focus. They track sales, revenue, EBITDA, and profits, among other health measurements. So I asked, “What does that mean?” Short answer: It’s a marathon and not a sprint.

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How to Calculate Customer Experience ROI

Pointillist

By Swati Sahai The importance of calculating your customer experience ROI cannot be overstated—how will you build, measure and regularly optimize your customer experience efforts if you don’t know the return on your CX investments? You need the quantitative ROI to make a strong business case and obtain approval for continued investment.

ROI 59
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Voice of the Customer (VoC) Feedback: Everything You Need to Know

GetFeedback

Companies need to capture feedback at every opportunity—everything from a sigh during a training session, to a question during a sales demo or a ticket to your support team, should be noted. Teams such as Sales, Support, Success, Implementation, and Marketing all need to be able to submit this data into a common process.

Feedback 302
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The Top 4 Customer Experience Challenges and How to Overcome Them

GetFeedback

Similarly, instead of just focusing on the customer’s interactions with support, CX covers how they interact with marketing, sales, and any other customer-facing aspects of your company. Oftentimes, this is because it can be difficult to get momentum behind initiatives that require more effort to prove the ROI. Outdated documentation.

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Chief Customer Success & Happiness Officer, With Amy Downs – CB32

Customer Bliss

Sales Enablement. sales, marketing, operations, etc.), There are different views on NPS; some love it, some hate it, some are indifferent. What I liked about Amy’s approach is that she introduced NPS as way more than just a number. The ROI is there. Process engineering, operational excellence/efficiencies.

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CX Suffered in 2022, but Alchemer Predicts Software Could Help Make the Difference in 2023

SurveyGizmo

More commonly, many companies distribute CX responsibilities among customer-facing disciplines like marketing, customer service, sales, and more. Composed of representatives from various customer-focused departments , the NPS Council is a successful means to solve complex challenges requiring multi-faceted, multi-disciplinary responses.

2023 52
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Top 10: YOU (your company) are CAUSING churn… are you doing any of these 10 things?

Waypoint Group

Are you ignoring feedback by not closing the loop with what your customers are telling you in your NPS surveys? Are you failing to help your customers with the “change management” process that is so often required for success/value/ROI? Do your CSMs know what governance, oversight, and value means for their book of business?

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