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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. We’ll start by discussing some of the key concepts and benefits of using social media. 84% of U.S.

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Social media analytics: Definition, types, and importance

BirdEye

When it comes to social media, analytics is everything. Without understanding the numbers behind your social media efforts, you’ll have no way to determine whether or not your campaigns are successful. Thankfully, social media analytics is becoming easier and more accessible.

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Does your company need an online reputation manager?

BirdEye

With the rise of social media and customer reviews, an online reputation manager has become an essential role for organizations looking to maintain a positive online presence. This can involve responding to customer reviews, engaging with followers on social media, and reporting on the analytics of all your online marketing activities.

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Life Hack: Connecting Your Chatbot to a CRM Can Lead to Better Automated Support

Kustomer

A great CRM delivers end-to-end service automation across all channels, fostering more brand-customer communication and a more seamless routing and agent handover experience. CX professionals identified SMS as one of the channels they anticipate will become increasingly popular, according to recent Kustomer research. Social Listening.

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How to create buyer personas + Free template

BirdEye

It helps you define brand strategies , choose product development tools, and find the proper channels for your sales team to engage with your customers. It helps you explore behavior, motivations, pain points, social media usage, and other preferences. Knowing your customers is an integral part of your business’s success.

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What is a Position-less Marketer? An FAQ Guide

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams. Download Now Why is adaptability crucial for Position-less Marketers?

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The True Cost of Employee Disengagement in the New Normal

Uniphore

In our webinar, What Your Call Center Agents Rant About on Social Media , we went beyond the annual Voice of the Employee survey to explore how agents really view the contact centers they work in—and why they’re leaving at an alarming rate. Download eBook. Impossible expectations. The New Normal.