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Your Guide to Managing and Measuring Customer Experience KPIs and Metrics

InMoment XI

CX is a multi-layered concept, and to truly understand customer experience at scale, you need to have a good understanding of customer experience KPIs and metrics. It also involves collecting and connecting customer experience data from every touchpoint and channel for a complete view of the customer journey.

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Multi-Touch Attribution

Optimove

What is Multi Touch Attribution? Multi-Touch Attribution definition: Multi-Touch Attribution is a sophisticated analytical approach in the world of marketing that helps businesses and marketers understand the complex customer journey across various touchpoints and channels. So how does Multi-Touch Attribution work?

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Omni Channel vs Multi Channel: What’s the Difference and Who Does it Best?

Bold360

Multichannel: • Literally means ‘many channels’. Refers to the multiple ways your business and customers can interact with one another. Makes an effort to put out specific content which caters to the strength of its channel. Gives a Collective Content Experience, between all of these channels. .

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How customer journey orchestration changes your marketing approach 

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Customer Journey Orchestration is a game changer for marketers. Content creation across channels Having a solid strategy and orchestration in place is crucial. And when they feel understood, engagement, purchases, and referrals are bound to soar.

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A Primer on the 3 Most Important CX Metrics: NPS, CSAT and CES

InMoment XI

But “it” is a multi-layered concept, and to truly understand customer experience at scale, you may need to track three very important metrics. With new technology and social media, we have more ways than ever before of interacting with our customers. More purchases and renewals. More referrals and positive word of mouth.

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How Montblanc is using interactive self-service to empower customers and deliver a hand-crafted customer service

Eptica

Date: Wednesday, March 18, 2020 Author: Tom Walmsley - Business Development Manager How Montblanc is using interactive self-service to empower customers and deliver a hand-crafted customer service. Why you need to give consumers channel choice to drive engagement. Published on: March 18, 2020. Keep Your Customers Amazed.

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Multi-location social media: Everything you need to know 

BirdEye

In this blog, we’ll explore common approaches to multi-location social media management, key challenges, and proven strategies to streamline efforts and unify your brand voice across all your business’s social presences. Table of contents What is multi-location social media? Siloed reporting prevents holistic insights.