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Social media analytics: Definition, types, and importance

BirdEye

When it comes to social media, analytics is everything. Without understanding the numbers behind your social media efforts, you’ll have no way to determine whether or not your campaigns are successful. Thankfully, social media analytics is becoming easier and more accessible.

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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. We’ll start by discussing some of the key concepts and benefits of using social media. 84% of U.S.

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Business strategy template examples, plus free downloads

BirdEye

Strategies might include social media, product and service offerings, or branding. It’s also helpful in identifying the key metrics you need to measure to reach your objectives. Key performance indicators (KPIs) are the specific metrics you will monitor to ensure you’re on track.

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How to Conduct a Social Media Audit

NetBase

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Here we’ll explore the why and how of conducting a social media audit by focusing on: What a social media audit. Analyzing your social media channels.

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2019 Global Social Media Market Survey Report

NetBase

Our 2019 Global Social Media Market Survey Report presents findings from a global survey of more than 1,700 senior marketers around the world. It offers the precise insight you need to inform your comparison, and your future social media marketing efforts. Social Media Marketing Metrics.

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Customer Satisfaction Score (CSAT) Industry Benchmarks

GetFeedback

Internet Social Media: 72%. Click here to download the current industry benchmarks. Learn how to use the CSAT metric, boost loyalty, and prove the ROI of your efforts. Internet Investment Services: 79%. Internet News and Opinion: 75%. Internet Retail: 80%. Internet Search Engines and Information: 79%.

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How to Calculate the ROI of Customer Experience

Opinionator

The ROI (return on investment) of customer experience for a business is undeniably high. Calculating the ROI of CX is usually measured as a ratio between net profit over a set period and the cost of the initial or recurring CX investment. Methods and Steps in Calculating the ROI. CX ROI Calculator.

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