Tue.Feb 18, 2020

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Build Admirable Acts, Guided by Your Non-Negotiables

Customer Bliss

In my Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. Join me as I discuss what I’ve learned over the course of my 35-year career, so that you can more effectively do the work that needs to be done. The following is a lightly edited transcript of the video below. For the previous video about this topic, click here to read the transcript and access the video.

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Amazing Business Radio: Claire Sporton

ShepHyken

The Customer Experience Revolution. How to Fish the “Big Data Lake” for Customer Experience Insights. Shep Hyken interviews Claire Sporton. They discuss the importance of investing in the customer experience and how CX professionals can communicate that need with leadership and executives. Top Takeaways: It isn’t enough to simply gather data.

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The Ecosystem of CX Solutions

SuiteCX

Like customer experience (CX) more broadly, there are a number of platforms that create the ecosystem of tools available to manage and understand their Customers’ experience. The confusing part is that a number of tools all call themselves “Customer Journey Tools” which tends to muddy the market. Here’s what we see as the distinct market segments operating under the customer experience/journey banner: 1.

CEM 109
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How to Use Customer Lifetime Value to Manage Employee Empowerment

Customers That Stick

Employee empowerment is one of the most underrated tools in the customer experience leaders toolbox. Employee empowerment is what I call the win-win-win of customer experience leadership. By empowering employees to solve customer issues in real time, customers win, employees win and the organization wins. Yet leaders often struggle with empowerment.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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6 Customer Outreach Tips On the Fly From the Marketing Pros

Oracle

In partnership with Convince and Convert , Oracle CX Marketing has been producing “On the Fly”—a video series with small, 2-minutes-or-less bites of marketing tips, advice, and training from marketing experts, delivered while they are on the road, at the airport, or otherwise on-the-go. Here are 6 customer outreach tips from the marketing pros as derived from the series.

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Customer Experience Trends to Look out for in 2020

Ecrion

The customer experience in the digital era is something that is continuously evolving. Eventually, the goal isn’t to follow the latest trends but to understand the trends that will be happening in the future. The question is – how do you do that? Most people don’t have a crystal ball lying around. Don’t worry. Here you can find some of the expected customer experience trends to keep in mind through 2020 and beyond.

2020 75
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Opentalk 2020 goes vertical

Talkdesk

Learn from the industry’s best. What do the world’s leading luxury concierge service, an apparel brand with a mission to help those in need, and one of the fastest-growing digital mortgage companies have in common? They are all featured presenters at Opentalk® 2020 , the premier customer experience (CX) event of the year! On Wednesday, April 22 and Thursday, April 23, 2,000 CX leaders from retail, hospitality, financial services, healthcare and other industries will gather at Pier 35 in San Fran

2020 56
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Why the Gig Economy and Customer Service Go Hand in Hand

CSM Magazine

Roger Beadle, CEO at Limitless explains why agile customer service models are needed and how businesses can take advantage of the gig economy to improve their customer experience. Companies have a problem which their customers can solve, and I don’t just mean buying more of their products or subscribing to their services. Businesses are constantly struggling with how to make customer service available to their customers round the clock, yet are still maintaining the same time-restricted customer

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Why you should measure your Customer Effort Score

Customercount

In a time when customer loyalty is so important the Customer Effort Score determines how much effort do customers have to put in to do business with you. Continue reading → The post Why you should measure your Customer Effort Score appeared first on CustomerCount.

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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3 Ways to Upgrade your CX Strategy

ViiBE Blog

Links to loyalty. In 2020, having a CX strategy is key, as customers are more selective with their loyalty. They are not asking for much, but they do expect timely, personal, and positive customer service. In fact, 60% of consumers report that customer service and brand loyalty are directly correlated. Nonetheless, maintaining that loyalty is becoming more difficult. 77% of customers admit a willingness to switch brands more readily than in previous years, and 61% report that they did change bra

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Enter a New Reality of Employee Training

Think Customers

When virtual reality (VR) technology first came out it was a novelty primarily seen as an innovative way for gamers to dive into a digital world. It has grown into something so much more—a collaborative and interactive application that is a key tool in any modern workplace’s arsenal. Organizations that want to meet the expectations of the millennial and Gen Z workforce need to understand the types of technology they prefer to use, both for personal and professional use.

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Build Customer Intuition and Empathy to Expand Your Brand

Chadwick Martin Bailey

Customize, personalize, localize, humanize – these are the elements of a customer-centric program that is designed to expand brand reach, and to cement relationships with existing users. A deep commitment to customer-centricity at every level of the organization is the key to customer engagement and brand expansion. Your goal should be to go beyond mere understanding of your customer, and to instead build your company’s empathy for and intuition about your customer.

Brands 52
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Millennials Want Credible, Digital Content: So Give It To Them!

Forrester's Customer Insights

Mmmmm … Millennials. If you haven’t already heard (about a million times), this generation is taking over the workforce. And becoming more responsible for making purchase decisions while on the job. Whether you believe projections that most of the U.S. labor force will be run by 18 to 35-year-olds by 2025, many studies (like this […].

2025 59
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Young Investors Increasingly Attracted to the Electric Vehicle Conversation

NetBase

With new apps available making investing an attainable option for anyone, young investors are increasingly attracted to the electric vehicle market – and to the surrounding conversation. Capturing customer experience analytics with social listening is critical, as their investment decisions mirror their buying habits. And next generation consumer and market intelligence helps us see how that looks behind the scenes!

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The Power of Promises

InMoment XI

The Importance of a Brand’s Promise According to Wikipedia, the definition of a promise is a commitment by someone to do or not do something. As a noun, a promise means a declaration assuring that one will or will not do something. As a verb, it means to commit oneself by a promise to do. View Article.

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The Beauty of Simplicity

Topdown

Customers no longer have to drive to brick and mortar stores as often. They’re online interacting with multiple platforms. The challenge for many businesses is in balancing the need for meeting customer demand with profitability, where digital transformation puts businesses ahead of the game.

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Using Houzz Reviews To Build Your Home Services Business

Grade.us

Reading Time: 16 minutes. Houzz is a thriving community with more than 40 million homeowners and more than 1.5 million home improvement professionals. So you can imagine the value of Houzz reviews for any home services business. The founders behind the website were motivated by pain. Adi Tatarko and her husband, Alon Cohen, struggled to find the right professionals to build their dream home.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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CX job vacancy of the week: TT Electronics

MyCustomer

Looking for your next step in the world of customer experience? Every week, MyCustomer scours the internet to find the latest CX job.C 18th Feb 2020. By Neil Davey Managing editor.

2020 40
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Must-see market research sessions at X4 2020

Qualtrics

It’s the biggest Experience Management event on the planet, so you won’t be short of things to see. Check out our guide to the must-see sessions at this year’s X4 for market researchers from the most inspirational stories to the thought leadership that will give you plenty to take back to your organization at the end of the event. You’ll find it all at X4 - stories from the brands using XM to deliver breakthrough results, thought leadership from the best in the business, and an inside look at th

2020 29
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We Evaluated Top US Government Websites So You Don’t Have To

Forrester's Customer Insights

Websites are the centerpiece of the US federal customer experience (CX). To gauge how well they serve customers, we evaluated seven of the most-visited sites. Our new report reveals how well they perform on 27 proven criteria and what they — and government organizations everywhere — can do to improve. The full report, The Forrester […].

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Must-see product experience sessions at X4 2020

Qualtrics

It’s the biggest Experience Management event on the planet, so you won’t be short of things to see. Check out our guide to the must-see sessions for product teams at this year’s X4. There’s everything from breakthrough brands to world-class thought leadership. You’ll find it all at X4 - stories from the brands using XM to deliver breakthrough products , thought leadership from the best in the business, and an inside look at the tech helping organizations turn products into obsessions.

2020 29
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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester's Customer Insights

The Demise Of The Cookie Is Only One Crumb Of The Data Deprecation Issue When marketer inquiries began to flood after Google’s announcement that it will phase out third-party cookie support by 2022, we had to share some bad news: There isn’t a simple solution. Data deprecation is a much bigger trend that is changing how marketers work. As privacy regulations, browser restrictions, and walled gardens constrict the availability of consumer data, advertisers, publishers, and providers are all looki

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2019 was the coming of age for Orchestrated Energy

Uplight

Since its conception in 2016, Orchestrated Energy – Uplight’s patented approach to sophisticated load management – has sought to seamlessly integrate comfort, energy efficiency and power pricing considerations using smart devices in the home, starting with smart thermostats. And over the years it has done exactly that, winning awards for setting the industry benchmark of Read More.

2019 64
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Meet the Centercode Account Executive Team

Centercode

Working on the frontlines of the Customer Validation industry, Centercode’s account executive team members are experts on the challenges facing today’s CV professionals. They regularly interface with people across industries, departments, companies, and levels of experience to help them discover solutions for building more effective CV test processes that lead to better products.

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Do Your Strategic Business Stories address Unmet Client Needs?

One Millimeter Mindset

Addressing unmet client needs is the key to designing the products, services, programs and systems which best serve customers. Over the long-haul. When client retention is the objective. Yet the strategic business stories you tell often do not address those long-term, stated or unstated client needs. Why do you continue to play it safe and comfortable?

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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.