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XI Café Podcast, Episode 6: Demonstrating CX Impact, ROI, and More With The Customer Show’s Mary Anne Ghobrial

InMoment XI

Mary Anne Ghobrial is the director of Australia’s largest customer experience event— The Customer Show. The Customer Show launched in 2022, and the premise behind the event is to bring together everyone playing an active—or even a passive—role in the customer journey. Different teams have different goals and incentives.

ROI 260
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Local SEO: Tips & Strategies to Get Discovered

InMoment XI

Often referred to as NAP High-quality images and videos to your Google Business Profile Local content that caters towards local interests, events, and news Positive sentiments in customer reviews While this is not an exhaustive list, this gives you an idea of some of the most important local SEO ranking factors.

Events 260
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How to Successfully Change to a Digital Experience and Create ROI

Beyond Philosophy

For Nissan’s Hussein Dajani , General Manager, Digital and CX Transformation, this wasn’t hard to imagine since he lived it for the past 18 months. I learned about this story on a CX Network Live event. Attend CX Network’s Online Live Event on January 25th and 26th, 2022. What do you do? The results?

ROI 78
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ROI and the Secure Customer Index (SCI)

Horizon CX

As the Senior Manager of Customer Experience, I found myself amidst an executive leadership conflict that had been playing out for a few years and way above my pay grade. Compelling Arguments for Justifying CX Programs – the Dreaded ROI Question. Customer Satisfaction & Loyalty vs. Quarterly Numbers—The Conflict.

ROI 52
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Understanding Customer Experience Analytics: Unlocking Insights for Success

InMoment XI

What is the ROI of Customer Experience Analytics? Understanding the Return on Investment (ROI) of customer experience analytics is crucial for businesses aiming to justify their investments in this strategic initiative. Most organizations struggle proving ROI with their CX programs.

Insights 324
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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

From a cost and ROI perspective, the impact and benefits of predictive analytics in customer experience management cannot be ignored. Put simply: it involves analyzing current and historical data to make predictions about future events or trends. It’s an opportunity that your company can capitalize on today.

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InMoment (integrated) Experience: Changing The Game

InMoment XI

On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond. What’s particularly remarkable is that their expansive operation of over 600 locations and reviews is managed by a lean team of two.