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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. improvement in sales. A disloyal generation?

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5 Ways for Grocery Retailers to Revamp Their Loyalty Programs in 2021

Oracle

Here are some tips for grocery retailers planning to launch or revamp their loyalty programs this year. Digitize your program. Many supermarkets use physical loyalty cards to identify loyalty members at the point-of-sale, but members must remember to carry and present their cards at check out. ecommerce sales and 7.4%

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How Loyalty Coupons Can Help Your Business

CSM Magazine

These coupons help the sellers or the business owners increase their traffic, resulting in increased sales and revenues. Utilizing coupons and one-time-utilization offers can help you as business owners to establish a good relationship with the customers, improve awareness of your brand, and give a fast infusion of sales for your business.

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How To Initiate a Direct-To-Consumer Selling Strategy

Second to None

By cutting out the wholesaler middle-man, brands are setting themselves up to better understand what their customers are looking for within the sales interaction, therefore helping to establish better and longer customer relationships. Get ahead of the competition by initializing a direct-to-consumer strategy in your sales program.

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15 Effective Ways to Improve Retail Customer Engagement

CSM Magazine

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. Use your app to offer exclusive deals, send push notifications with relevant information, and create a rewards program.

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Understanding the Customer Journey in Banking

ReviewTrackers

Sure, banking customers and policyholders might be impressed with your digital strengths, rewards program, or coverage options. Reengineer your sales and marketing strategies based on customer feedback. In banking and financial services, understanding the customer journey is essential to delivering excellent experiences.

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