Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue
Optimove
DECEMBER 21, 2023
It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. Source: 2023 Survey of B2C Marketers) Our survey of B2C marketers reveals marketers are increasing investments in specific digital marketing strategies.
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