article thumbnail

Crafting Compelling Stories: The Key to Unlocking True Customer Engagement

Beyond Philosophy

That’s a part of the storytelling that creates emotional connections with a brand. That understanding will help you feel more emotionally connected to the brand. Brands that want to communicate this to their customers need an explanation that helps them understand how that is possible. A brand that uses this tactic is Ikea.

article thumbnail

UK Scores Fall Whilst U.S. Rise – What’s The Problem?

Beyond Philosophy

Ten-thousand respondents ranked brands’ Customer Experience based on six categories. These six areas drive brand advocacy and loyalty, the gold-standard for any company measuring CX performance. Per the report, brands in the U.K. Per the report, brands in the U.K. Brands in the U.S., They include: Personalization.

2002 153
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Good Customer Experience Starts With Your Internal Culture

Customer Bliss

Leslie’s work involves partnering with stores that have chosen Citi as their private label and/or co-brand card provider. She and her team ensure that the customer experience journey and shopper experience is reflective of the retailer’s brand and ethos. Good Customer Experience Starts With Your Internal Culture.

Culture 147
article thumbnail

Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

article thumbnail

11 Retail Customer Experience Strategies To Win Customers

SurveySensum

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Make Shopping Easy & Fun Make Every Interaction Epic! Make Every Interaction Epic! Because I love shopping there!

Retail 52
article thumbnail

11 Retail Customer Experience Strategies To Win Customers

SurveySensum

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Make Shopping Easy & Fun Make Every Interaction Epic! Make Every Interaction Epic! Because I love shopping there!

Retail 52
article thumbnail

Revealed: 7 Essential Elements For Your Omnichannel Strategy

Beyond Philosophy

Building on the Forbes concept, I say your brand promise delivered through excellent Customer Experience is what is ubiquitous. You are integrating your desired Customer Experience, which should be the delivery of your brand promise, throughout the different channels whether that means shopping, ordering or technical support.