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REI and Balancing Sales and Customer Experience Improvement

PeopleMetrics

Sales or Customer Experience? Through the lens of his personal experience, the ex-employee asked : “If REI is focused on customer experience and a co-op style of business, why are employees only being measured by membership sales?”. And what metrics will enable that support? Improving Customer Experience through Measurement.

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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

In 2003 there were 30 Chief Customer Officers worldwide according to the Chief Customer Officer (CCO) Council, reaching 450 by 2011. The sales team is representing the product as it is today and not as they hope it will be tomorrow. Success means moving the relationship beyond the sale. The Power of Association.

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Microsoft’s Path to Customer Obsession with Global General Manager of Customer & Partner Experience Amanda Sachs

Customer Bliss

When Amanda took on her role as general manager of c ustomer & partner experience in 2011, it was important to her that she understood how she would fit in with the culture of the organization and with leaders. She parlayed this skillset and inquisitiveness to her roles at major tech companies such as Hewlett-Packard and Microsoft.

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How Businesses Can Improve Product Quality & Raise Net Promoter Scores

Avaya

In 2011, we prioritized speed to market over ensuring quality, resulting in an NPS in the low 20s. I joined Avaya in November 2011 to address this untenable situation. Here’s the Avaya roadmap to establishing a successful culture with better processes and metrics: Change Your Culture. Develop Predictive Metrics.

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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

In fact, customer complaints via social networks has nearly doubled from 19% to 35% since 2011. Keep banking on metrics like the lukewarm customer satisfaction rating your customers provide when they are literally walking out the door. They will seek out your competitors just to spite you. Don’t believe me? That’s fine.

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Structuring Customer Success - What Works, What Doesn’t

Amity

"While every structure is unique, it generally makes more sense to keep Account Management under Sales and make Customer Success into its own major function." "If the customer gets [exactly] what the sales team sold…then you don’t need a Customer Success team." Moxtra - (Score = 2011).

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What’s the Job Outlook for Customer Success Professionals?

ChurnZero

billion in sales in 2016, up from a mere $57 million in 2011.” – McKinsey & Company, Thinking inside the subscription box. But, if you’re utilizing digital communication, you have access to all sorts of “marketing” metrics, that can help you understand the engagement of your customers with your product and your communication!