Customers Rock!
JANUARY 24, 2012
This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Measuring the gains.
Experience Investigators by 360Connext
OCTOBER 2, 2014
According to the 2012 American Express Global Customer Service Barometer , 75 percent of us say we’ve spent more with a company because of consistent positive customer service experiences. Thanks to social media, that can be a lot more people.
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Natalie Petouhof
SEPTEMBER 1, 2016
If a customer doesn’t get the help she needs, she often will not remain loyal – or worse, she will take to social media and tarnish the brand. To gain buy-in for this type of interaction in a social customer service program, executives need to show senior leaders a viable business case. How to Calculate Social Customer Care ROI.
Alida
AUGUST 16, 2016
To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. Technology and social media has given more power and influence to customers.
Alida
OCTOBER 2, 2017
So how can organizations make sure that the billions of dollars they invest in digital transformation deliver ROI? Bennett’s industry expertise includes serving as a key advisor to the Mayo Clinic Social Media Network before its formal inception in 2010.
BirdEye
JULY 10, 2023
For example, a content creator sharing your products or services on their social media can help encourage their audience to check out your business offerings. to grow your social media presence) and at least some overlap in the target audience. Remember that ROI doesn’t always need to directly translate into sales.
Lithium
JUNE 27, 2022
This social channel has exploded in use since 2020, with over 1 billion current users and growth unmatched by any other social media today. Unlike the more traditional social media channels, what is required to read TikTok's metrics goes far beyond Twitter or any Meta social channels.
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