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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267
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10 massive business trends that will shape 2017 and beyond

Alida

presidential election, we’re entering the new year with a global geopolitical landscape that’s more uncertain and potentially more disruptive to businesses than 2016. Consumers have less faith in brands than ever before. Gaining customer trust will become a more significant source of long-term competitive advantage.

2017 0
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13 stunning stats on the ROI and growth of online communities

Alida

Every company today wants to be customer centric. From emerging upstarts to established conglomerates, brands of all sizes now recognize that getting closer to customers is key to long-term business success. A University of Michigan study found that customers spend 19 percent more after joining a company’s online community.

ROI 254
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CX is the New Branding: Here’s What Enterprises Must Do to Adapt

CSM Magazine

Gone are the days where high-quality customer experience (CX) was the exclusive purview of B2C. In today’s rapidly digitizing marketplace, brand perception hangs largely on the ability to offer customers a convenient, effortless use of products and services – in the B2B space as much as B2C. The Self-Service Paradox.

Brands 52
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Revealed: Prepare Your Customers For Next U.S. Credit Crisis

Beyond Philosophy

With malls looking at the writing on the wall, businesses are now focused at effective customer engagement strategies. This is the reason brands are focusing on a customer experience module so that they can handhold customers through this process. Key insights for customer handholding. Look at customer psyche.

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Brand Move Roundup – May 4, 2020

C Space

The Brand Move Roundup – May 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Enjoy the network from the safety and comfort of your home!”

2020 52
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Remain Relevant To Your Customers – Radhika Aggarwal, Co-Founder And Chief Business Officer, ShopClues

Customer Guru

As the driving force behind the go-to-market initiatives of ShopClues.com, she has carefully nurtured the brand to make it a household name in less than 6 years. Radhika Aggarwal had received the CEO of the Year by CEO Asia Awards 2016. ShopClues serves in over 31,500 pin codes across India and has more than 7000 online brand stores.