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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Eliza (@eliza_jacobs) September 20, 2016. Vision Critical (@visioncritical) September 20, 2016. Amanda White (@iamAMLW) September 20, 2016.

2016 267
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The Importance of Employee Loyalty in the Workplace

InMoment XI

Think about voice of the customer (VoC) for a moment, and how often feedback comes from a post-interaction customer satisfaction survey, whether it’s an automated phone call or email. In a 2016 post Talkdesk , a provider of call center solutions, reported the yearly turnover as 30-45%, double or triple that of all U.S.

Loyalty 580
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3 key takeaways from Forrester CXSF 2016 for CX professionals

OpinionLab

Mobile as a de facto customer engagement channel has been a theme for years, but what struck me from the CXSF was its acceleration in terms of interaction volume, sophistication and opportunity to monetize. It was clear at CXSF that dealing with mobile landmarks is the key to the future of customer engagement. Here’s how.

2016 98
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My 10 CX Wishes For You In 2016

Experience Matters

We’ve got a lot of CX work to do in 2016, which we’ve labeled as The Year of Emotion. As you start down the path of making 2016 a banner year for CX in your organization, I want to share my wishes for you: May you focus on your customers’ needs , even when internal priorities push them to be ignored.

2016 86
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Building a fintech ecosystem: Why customer experience should come first

Alida

The study, released in November 2016, showed that fintech adoption is particularly high in emerging markets like China and India. In the first quarter of 2016 alone, fintech startups saw an influx of $5.2 Focus on your company’s strengths while leaning on the strengths of fintech companies to drive innovation for your customers.

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3 key takeaways from Forrester CXSF 2016 for CX professionals

OpinionLab

Mobile as a de facto customer engagement channel has been a theme for years, but what struck me from the CXSF was its acceleration in terms of interaction volume, sophistication and opportunity to monetize. It was clear at CXSF that dealing with mobile landmarks is the key to the future of customer engagement. Here’s how.

2016 60
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10 massive business trends that will shape 2017 and beyond

Alida

presidential election, we’re entering the new year with a global geopolitical landscape that’s more uncertain and potentially more disruptive to businesses than 2016. This new era in social sharing means companies must find ways to engage more authentically with the public—even if it means being less polished than they’re used to.

2017 0