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10 Customer Success Takeaways from INBOUND 2018

ChurnZero

INBOUND is an industry event designed to gather Marketing, Sales, and Customer Success professionals all in one place to learn and get inspired together. Check out our top ten Customer Success takeaways from INBOUND 2018. Jonathan Hsu (@jhsu98) September 5, 2018. Sarah Goodall (@SarahGoodall) September 5, 2018.

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Four Ways to Increase Meaningful Interactions with Your Customers

CSM Magazine

Figures from Ofgem have revealed that the average number of complaints received by the leading utility companies per 100,000 customer accounts had decreased from 3,510 in Q1 2013 to 2,233 in Q1 2018, but the average number of complaints resolved by the suppliers by end of the next working day dropped from 81 percent to 60 percent in the same period.

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5 Top Customer Service Articles For the Week of May 7, 2018

ShepHyken

This short article focuses on the three types of consistency that drives brand loyalty: a consistent customer experience, consistent brand values and consistent brand identity elements. My Comment : No doubt that getting people to talk about your products and services is your best marketing (also known as Word-of-Mouth).

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Lessons on Brand Values from Sinners and Saints

Smith+co CX

.” Compare the above expert opinion to the brand’s original core purpose statement: “To become Europe’s most profitable airline by rolling out proven low-cost, no frills service in all markets in which we operate to the benefit of passengers , people and stakeholders.” It reeks of shallowness.

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The 6 Best Emotional Brand Connections of 2018

Hero Digital

While not new to market, USAA’s accident flow is a strong example of reassurance in action. The app-fueled ease of omni-channel shopping communicates to customers that the brand values their time, preferences, and access to discounts, and it provokes the grateful feeling that reinforces loyalty. Confidence.

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This is What Exceptional Customer Service Looks Like In 2018

Comm100

It’s 2018, and customer expectations are changing faster than ever. This blog post is not about the top customer service trends to watch out for in 2018. The following best practices set contemporary leaders in innovation apart from the pack and represent what exceptional customer service looks like in 2018.

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Branding and CX: The Surprising Way They Work Together to Form Customer Loyalty

Beyond Philosophy

When I go into Apple, I feel that the “store” is on brand, from the way they dress to the way they act to the absence of tills. It feels like the brand promise they made me in their marketing. . Another example—and cautionary tale—is Aviva insurance brand Norwich Union, an insurance company in the UK.

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