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Customer Experience Index Reveals Brands Lack Human Connection

Forrester's Customer Insights

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. Taking a step […].

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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. CMOs become customer-obsessed.

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The 6 Best Emotional Brand Connections of 2018

Hero Digital

Customer experience design is all about putting the customer first to build and deliver solutions that are both memorably helpful and enjoyable. But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Reassurance.

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4 Tech Trends Driving CRM Software in 2018

Oracle

Customer Relationship Management, or CRM software, has come a long way since its beginnings in the 70s and 80s. It continues to evolve to incorporate new technology, features, and innovations to help organizations build and nurture personalized customer relationships. Read more on trends in CRM software in 4 Trends for CRM in 2018.

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Blockchain, the Internet of Things and other top tech trends for 2018

Alida

Which emerging technology trends will shape the business world in 2018, and how will they change consumer behaviors and expectations? For 2018, experts believe smarter, cutting-edge technology will enable companies to provide better customer experiences and get more useful insight and data. What’s changed is the level of smarts.

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Optimove Connect 2018: The Recap

Optimove

Another year (almost) behind us, another Optimove Connect in the relationship marketer’s books. 2018 brought twice as many pink-hued lightbulbs, shining a light on 500 attendees, 12 workshop leaders, and 15 speakers sharing, absorbing, and discussing the current and future state of CRM. Director, Customer Analytics, J.Jill.

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Customer Experience Tips to Conquer 2018

Oracle

Customers are the most important part of small- or medium-sized businesses (SMBs). They expect an unrivaled customer experience (CX), tailored to their exact wants/needs, throughout the entire buyer journey. They expect an unrivaled customer experience (CX), tailored to their exact wants/needs, throughout the entire buyer journey.

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