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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. CMOs become customer-obsessed.

2018 0
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Blockchain, the Internet of Things and other top tech trends for 2018

Alida

Which emerging technology trends will shape the business world in 2018, and how will they change consumer behaviors and expectations? For 2018, experts believe smarter, cutting-edge technology will enable companies to provide better customer experiences and get more useful insight and data. What’s changed is the level of smarts.

2018 174
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Top Marketing Quotes of 2018

Oracle

2018 was a year of significant innovation within the marketing world. As part of our year in review , here’s a closer look at some of the most inspiring and thought-provoking marketing quotes from 2018. ” – Deloitte Digital CMO Suzanne Kounkel at the Forbes CMO Summit 2018. Balancing data with humanity in marketing.

2018 93
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How to Capture the Voice of the Customer in 2018

Alida

Our flagship customer intelligence event in London was a great opportunity to discuss the latest innovations and product updates in the industry, the constantly evolving expectations of today’s consumer, and how to deliver a superior customer experience in 2018. We can segment by brand, by women, by men and so much more.

2018 113
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4 Tech Trends Driving CRM Software in 2018

Oracle

Customer Relationship Management, or CRM software, has come a long way since its beginnings in the 70s and 80s. It continues to evolve to incorporate new technology, features, and innovations to help organizations build and nurture personalized customer relationships. Read more on trends in CRM software in 4 Trends for CRM in 2018.

2018 111
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4 Key AI Innovations That Made a Splash in 2018

Oracle

As 2018 draws to a close, we’re looking back at the year’s biggest AI innovations. Companies have applied artificial intelligence and machine learning to everything from customer success programs to healthcare. Here’s a closer look at key AI innovations that made a splash in 2018. billion by 2025.

2018 105
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Customer Experience Tips to Conquer 2018

Oracle

Customers are the most important part of small- or medium-sized businesses (SMBs). They expect an unrivaled customer experience (CX), tailored to their exact wants/needs, throughout the entire buyer journey. They expect an unrivaled customer experience (CX), tailored to their exact wants/needs, throughout the entire buyer journey.

2018 110