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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. CMOs become customer-obsessed.

2018 0
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5 Things Customers Expect from Customer Service Interactions

Help.com

Customer service is not supposed to be reactionary. According to Gannett CMO Andy Yost , “2018 will be the year of servicing consumer needs before they even arise. Brands leveraging the right data and analytics to deliver impactful customer experiences will rise to the top.”

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How can brands match customer expectations around knowledge?

Eptica

Date: Wednesday, June 6, 2018 Author: Steve Nattress How can brands match customer expectations around knowledge? Published on: June 06, 2018. 90% of French consumers and 91% of those in the UK say that they feel less loyal to brands who do not reply to their questions. It highlighted four key findings: 1.

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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 1] 

Lumoa

Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. How to overcome those challenges?

2018 141
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5 Top Customer Service Articles for the Week of December 31, 2018

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. 19 Customer Experience resolutions for 2019 by Customer Guru. Customer Guru) As we bid goodbye to 2018 and usher in 2019, we have made some customer-centric resolutions for this new year.

2018 97
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What is Reputation Marketing? The Complete Guide for Brands

ReviewTrackers

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Companies like Apple get a huge value from their reputation as a user-friendly company that provides great customer experience.

Brands 104
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The Rise of Chatbots: A Game Changer in Customer Experience

CX University

This is the reality that chatbots are bringing to the forefront of customer service. Saving Time One of the key benefits of chatbots is their ability to automate customer service processes. A Forrester study found that the automation of customer service processes can reduce handling times by 60%.