Remove 2018 Remove Brands Remove Customer Expectations Remove Technology
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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. CMOs become customer-obsessed.

2018 0
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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 1] 

Lumoa

Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. Customers want you to know them.

2018 141
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Top loyalty trends for 2018 and what they mean for brands and customers

Currency Alliance

There are of course many trends taking shape, but we thought we would take a look at what we consider to be the three top loyalty trends for 2018, and the implications of these for both brands and customers. Everyone knows that trust is key in brand loyalty. This is something that we see gathering pace in 2018.

2018 49
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The Rise of Chatbots: A Game Changer in Customer Experience

CX University

As a result, 76% of customers have stated that they are more likely to buy from a company that offers them a personalized experience, and a Monetate study revealed that personalization can increase conversion rates by 19%. Chatbots, with their ability to provide instant responses, are well-positioned to meet this demand.

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Customer Service Predictions for 2018

CSM Magazine

Here are some of the top customer service predictions for 2018, brought to you by Fara Haron is CEO of CRM Solutions, Arvato. Technology related to voice recognition will be most impactful in 2018. In relation to customer service, technologies like AR and VR will not be as impactful in 2018.

2018 80
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Customer expectations: 7 Types all exceptional researchers must understand

Qualtrics

The nature of these expectations will dictate the form and even the wording of customer satisfaction survey questions. Let me repeat this: the nature of these expectations will dictate the form and even the wording of your satisfaction questions. Explicit Expectations. or “Compared to the leading brand.”

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Six Upcoming Service Trends For 2018

Second to None

As technology increases, customers are interacting with brands in completely novel ways. Because of these new trends, brands need to constantly measure and update the value they are providing to customers at these different touchpoints. So what does the year hold for customer service?

2018 63