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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. Ad spend shakes up.

2018 0
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Banking Trends That Are Going to Define 2018

CloudCherry

The retail banking industry has been dealing with massive upheaval for a while now, and things will continue in the same vein come 2018. Furthermore, consumers are beginning to trust these firms more and more, often to the detriment of traditional banks. Here are some of the trends that will define 2018 for the banking industry.

Banking 170
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5 Top Customer Service Articles for the Week of December 31, 2018

ShepHyken

19 Customer Experience resolutions for 2019 by Customer Guru. Customer Guru) As we bid goodbye to 2018 and usher in 2019, we have made some customer-centric resolutions for this new year. As we move ahead, customer experience will be the only differentiator between brands. by Puneet Mehta.

2018 98
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What is Reputation Marketing? The Complete Guide for Brands

ReviewTrackers

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Companies like Apple get a huge value from their reputation as a user-friendly company that provides great customer experience.

Brands 104
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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 1] 

Lumoa

Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. How to overcome those challenges?

2018 141
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Reviewing 2018 – our top 10 blog posts from the year

Eptica

Date: Wednesday, January 9, 2019 Author: Anne-Claire Bellec - Marketing Director Reviewing 2018 – our top 10 blog posts from the year. Author: Anne-Claire Bellec - Marketing Director As we come back to work after the holiday season and settle into 2019, it’s a good time to review last year and what we’ve learned.

2018 89
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2018: The year online reviews exploded 

Ann Michaels and Associates

94% of customers read online reviews (Fan and Fuel, 2016). • 93% of local consumers use reviews to determine if a local business is good or bad (BrightLocal, 2017). • 72% of customers don’t take action until they have read reviews (Testimonial Engine). Consumer engagement with reviews. •

2018 73