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3 COVID-19 Marketing Campaigns That Don’t Suck With Customers

CSM Magazine

As COVID-19 swept through the globe brands and marketing agencies scrambled to adapt or clean sweep whole new campaigns as current ones became obsolete or tone deaf. . Some brands won and some lost in the mix. Emily Crisps. The gentle self-deprecating humour was far more endearing than the usual “we’re all in this together” rhetoric.

Marketing 104
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5 Retail Innovation Trends That Reshaped 2019

Oracle

Today, the customer experience isn’t bound to any one physical or digital space, as 73% of consumers use multiple channels to shop , according to a Harvard Business Review study of 46,000 shoppers. Revolutionizing the drive-thru experience. Fast-food restaurants may get even faster thanks to retail innovation in customer service tech.

Retail 74
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Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets]

Thematic

Calculating the ROI of CX: The Complete Guide 2019 Chapter 1: Introduction – ROI or Die! When it comes to seeing improvements in CX, it can take months or even years to obtain the results, and it’s a multi-step process : Step 1. You could also calculate the new CAC here, as the average across these two channels.

ROI 123
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Top 10 customer experience management software in 2019

SurveySparrow

The sometimes glaring price differentiation existing in today’s market makes it inevitable for companies to focus more on delivering unique and superior customer experience. Here we have listed the top 10 customer experience management software in 2019 to help you be a customer experience rockstar.

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Top Takeaways from Khoros Engage 2019 (Part 1)

Lithium

By determining that one thing, you can know what to attack first and control your urge to multi-task (which, real talk, often causes you to be unproductive). This strategy netted the brand 5.4M+ earned views across owned and talent social media channels. But in doing so, more investment can be secured in the channel.

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5 Customer Service Trends to Watch For in 2019 and Beyond

ClientSuccess

Multi-Faceted Customer Agents. It used to be that agents were hired based on their expertise in one particular customer service channel. For example, those with awesome call center skills were placed accordingly while savvy typists manned the chat channel. Amplified Chat Support. This preference is easy to understand.

2019 40
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3 COVID-19 Marketing Campaigns That Were Perceived as Positive

CSM Magazine

As COVID-19 swept through the globe brands and marketing agencies scrambled to adapt or clean sweep whole new campaigns as current ones became obsolete. . Some brands won and some lost in the mix. Emily Crisps. They chose to take the change in circumstance on the chin metaphorically and play into the predicament they were faced with.