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2022 Experience Trends: What Employees & Customers Think About Evolving COVID Safety Measures

InMoment XI

It’s never been more important to stay tuned into employee and customer experience trends. In the past few years, businesses have had to pivot countless times in order to adapt the experiences they provide customers, employees, and the greater market. About the 2022 Experience Trends Report. How can brands meet their needs?

2022 493
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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. It makes sense, then, that their standards for customer and employee experiences would be higher than ever, too. Revolutionary even.

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How 3 CX Trends Compare from North America to Asia-Pacific in 2022

InMoment XI

Earlier this year, we released a customer experience (CX) (and employee experience) trends report for both the North America and Asia-Pacific (APAC) regions. And surprisingly, there were some standout similarities that connected the two seemingly disparate customer bases. This was found in nine different industries.

2022 493
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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. Data is foundational to achieving these goals.

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The Top 3 “Blended Experiences” Retail Consumers & Employees Expect This Year

InMoment XI

In 2022, modern retailers will face many challenges as the industry continues to recover from the global pandemic. During the unpredictable lockdown, retail brands were forced to transform their in-person experiences to digital ones. billion and allow customers to shop without the hindrance of wasting time waiting in line.

Retail 260
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3 Challenges Utilities Brands Face When Aligning Strategy, Ops, and Services to CX Needs

InMoment XI

Customer experience (CX) leaders from utilities brands are facing unprecedented challenges in 2022. Additionally, brands have not figured out how to tap into 85% of data—the unstructured kind—so they miss out on the bigger picture. Challenge 2: Figuring Out Customer Trends. Challenge #3: Taking Action on Feedback.

Brands 529
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Brand Loyalty? “Lol, Not Without Trust,” Consumers Say 

Optimove

Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops.

Consumers 105