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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

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How to create buyer personas + Free template

BirdEye

It helps you define brand strategies , choose product development tools, and find the proper channels for your sales team to engage with your customers. Most importantly, buyer personas help you create an emotional connection with your audience. That emotional connection makes your marketing efforts more effective.

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How to Build an Effective Social Customer Service Program

Win the Customer

The significant benefits of effectively engaging with customers on social channels make the investment worthwhile. “Social care” isn’t anything new, but providing effective multi-channel customer service that includes social care can be pose significant challenges for organizations big and small.

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3 COVID-19 Marketing Campaigns That Don’t Suck With Customers

CSM Magazine

Emily Crisps bought into an outdoor media space campaign back in December 2019, the thought process being that the following April would be perfectly timed to run its first ever outdoor advertising campaign. The gentle self-deprecating humour was far more endearing than the usual “we’re all in this together” rhetoric. TESCO – Food Love.

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Referral marketing software for the win: Our top 20 picks

BirdEye

It’s an organic way that leverages the power of word-of-mouth — the most credible form of advertising — to grow your customer base. Benefits of doing referral marketing A whopping 83% of individuals trust referrals or recommendations from friends and family more than any other marketing channel.

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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. It’s especially important for local businesses looking to connect with their communities and grow their customer base. It’s an essential part of our everyday lives, and there are no signs it’s slowing down.

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How to easily enable texting from your business landline

BirdEye

The mobile phone is the communication device of choice, and texting has become people’s preferred mode of communication. Yet, many businesses still use landline phones as their main contact number, so how can you bridge the gap and meet your customers on their preferred channel? With texting from your landline. .