Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Forrester

JULY 1, 2015

Yet my 25,000 miles in 3 months on a certain airline didn't align with their pre-set qualification period, so I didn't receive status nor am I recognized in any way when I fly with them. That lack of recognition undermines loyalty, yet I'm precisely the type of customer whose loyalty they should be eager to gain. CX portfolio.

Customer Experience 105

Customer Experience Airlines Loyalty Programs Loyalty 105

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Currency Alliance

JUNE 1, 2020

Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. I hate bashing the industry, but a great many loyalty programs still don’t even have this basic equation right. They don’t use the data that customers provide. It is making people more deliberate.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

CSM Magazine

OCTOBER 18, 2023

With the advent of digital technology, traditional casinos are not the only players in the game anymore. Rewarding Loyalty Loyalty programs have long been a staple in various industries, serving as a bridge to foster stronger relationships with customers.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

ShepHyken

JUNE 20, 2016

Here are three great companies, Amazon, Southwest Airlines and TD Bank (I wouldn’t have guessed this last one), that are relentless when it comes to being customer focused. The big take away is the level beyond customer loyalty, which is desire. The concept of desire is loyalty on steroids. Great article!

2016 78

2016 Article Customer Service Loyalty Programs 78

Currency Alliance

DECEMBER 18, 2017

This year we’ve seen examples of brands offering increased liquidity in their loyalty programs – typically in the form of allowing their members to redeem beyond their own store. Brands will also find that enabling greater customer freedom will also help proactively manage program liabilities in a profitable way.

2018 49

2018 Loyalty Brands Loyalty Programs 49

LoyaltyPlus

MAY 18, 2020

LoyaltyPlus believes one of the main aspects to emerge from this global health crisis is that loyalty programs will evolve to match a very different trading environment. These include the aviation and tourism sectors, healthcare sectors that are under relentless pressure and retail, manufacturing, among many others.

Loyalty 52

Loyalty 2020 Brands Airlines 52

LoyaltyPlus

MAY 18, 2020

LoyaltyPlus believes one of the main aspects to emerge from this global health crisis is that loyalty programs will evolve to match a very different trading environment. These include the aviation and tourism sectors, healthcare sectors that are under relentless pressure and retail, manufacturing, among many others.

Loyalty 52

Loyalty 2020 Brands Airlines 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs. voucher-based.

Magazine 52

Magazine Loyalty Innovation 2020 52

Kitewheel

MARCH 4, 2019

Enormous budget airline brands and luxury hotel chains alike are seeing increased competition. Top-rated airlines like JetBlue have managed to combine reasonable prices with quality service and experience. Traditional messaging from airlines has been broad-strokes driven, trying to catch the most people to ensure the most tickets sold.

Travel 40

Travel Hospitality Customer Journey Airlines 40

Bold360

APRIL 27, 2017

Time and time again they top the list of airlines to which customers feel loyal. One great example is how frequent fliers with elite status on other airlines can make the jump to JetBlue and start reaping the rewards of the premium Mosaic status immediately. engender loyalty! Take a look at JetBlue.

Tourism 56

Tourism Travel Customer Service E-support 56

Up Your Service

MAY 3, 2017

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists.

Hospitality 74

Hospitality Travel Brands Airlines 74

SurveySensum

DECEMBER 16, 2019

SurveySensum report showed that Malls and Smartphones have become adept at delivering superior customer experience, while Airlines and Big Restaurant Chains have yet to live up to evolving customer expectations. Loyalty programs will be the Next Game Changer. The rise of the On-Demand Economy. Convenience is the key to the game.

2020 52

2020 Customer Experience E Commerce Loyalty Programs 52

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Travel 52

ReviewTrackers

MAY 8, 2017

The ICX Summit is for B2C businesses who are interested in utilizing interactive technologies to enhance the customer experience. Session topics include the state of the Internet of Things, CX ROI, data analytics and personalization, customer and employee adoption, virtual and augmented reality, and customer loyalty programs.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Horizon CX

OCTOBER 2, 2023

An airline Gate Agent is asked by a passenger to check-in for a same-day, earlier flight. SUPERVISOR: Has the customer enrolled in our loyalty program? Technology alone will not save you. A customer has purchased $4,500 of lumber and doors, three carts full and all is paid for. ” The above events are real.

Net Promoter Score 52

Net Promoter Score 2005 Retail NPS 52

Oracle

NOVEMBER 5, 2018

Innovation Business Cases: Driven by Business, Enabled by Technology: Yamaha Motors and Melia Hotels. Organizations such as TÜV Rheinland, the airline Germania, the Parship ELITE Group, and Peugeot Citroën demonstrate how they optimize customer service via digital channels and excite their customers with first-class service. .

2018 40

2018 Customer Experience Hotels B2B 40

C Space

JULY 2, 2020

Tesla remains significantly ahead of peers in product range, capacity and technology.”. United Airlines has announced that it would add nearly 25,000 flights in August, tripling the size of its schedule and flying roughly 40% of its fleet capacity when compared to August of 2019.

2020 52

2020 Brands Airlines Social Media 52

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Qualtrics

FEBRUARY 20, 2020

Get hands on with the technology. Here you can get hands-on with the technology innovations driving breakthroughs with live demos and walkthroughs of Customer Experience , Employee Experience , Product Experience and Brand Experience in High Tech. Enable happier, more productive employees through great technology experiences.

2020 32

2020 Government Employee Experience Leadership 32

C3Centricity

AUGUST 26, 2019

Smart cookie-blocking technology led by Apple’s Intelligent Tracking Prevention (ITP) and Firefox’s Enhanced Tracking Protection (ETP) now block third-party cookies by default, and even Google’s Chrome will soon get controls that let consumers block cookies.” A recent article on Business2Community by Owen Ray said that.

Workshop 59

Workshop Books Customer Centricity Fashion 59

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

MAY 9, 2022

To help businesses on this path, we have decided to share our experience in building an API-centric loyalty platform over the years. We explain how the technology differs from legacy solutions, and how an API-first approach solves the specific business challenges and enables the marketing goals that it was built to achieve. .

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

ClearAction

MAY 29, 2016

Over the past decade or two, the Internet and numerous technologies have been a blessing to companies and customers alike in making it easier and faster to get tailored information and assistance. For example, airlines used to send generic lists of deals, which now zero-in on the customer’s home city and preferences.

Marketing 67

Marketing Customer Experience Chief Customer Officer Customer Experience Management 67

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management. It often has a great CX and UI.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management. It often has a great CX and UI.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Kustomer

NOVEMBER 25, 2021

I mean, I really look at this as kind of studying a lot of the concepts we brought forth, in Challenger and Effortless but using modern technology and the whole new data set. So, it’s a fascinating space. Gabe Larsen: (03:57) Interesting. Cool stuff. I think that’s a big need. And as a company you have got to handle the baggage.

Customer Service 98

Customer Service Customers 2010 Net Promoter Score 98

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Currency Alliance

MARCH 30, 2022

The ability to bring together complementary fields of experience to create profitable solutions based on innovative business models and modern technology. As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

ShepHyken

DECEMBER 10, 2021

The right technology can help you choreograph a delightful first impression. Offering a wide spectrum of choices on a technology platform equipped with the ability to serve up personalized recommendations can keep your customers consuming content on your service much longer. It’s full of many customers lured in by loyalty programs.

Engagement 80

Engagement Entertainment Loyalty Programs Travel 80

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45